December 31, 2005
Opening recently in Soho is Agatha Ruiz De La Prada’s first US showroom. Sporting a simple yet impactful interior, the shop does a lot to distance itself from the common white box approach of many other Soho fashion retailers. IF stopped in for a little chroma-therapy and had a look around.
December 23, 2005
We are a design team as well as proud bloggers. As such, we’ve discovered many great blogs that cover issues affecting the design, advertising, marketing, PR, photography and illustration communities. After analyzing numerous blogs, we’ve selected our Top Ten picks for 2005 that we feel have contributed to the design industry in a tangible way. The criteria for our selections were simple: chosen sites needed to not only catch our eye with superb style and visual language, but more importantly with intelligent content and discourse relating to the diverse audience within the design field. Many blogs lean toward the serious or academic side, while others are sources of surprising news, events and even humour. Our sincere thanks and admiration to all the bloggers in our list - you’ve informed us, moved us, entertained us and most importantly inspired us to become better designers. Keep up the great blogging!
Early on in my consumption of podcasts I discovered Kurt Anderson’s Studio 360. Kurt covers the arts and culture scene on KCRW, the California based public radio station that used to be home to another favourite, Joe Frank. Anyway, in the most recent podcast, Kurt talks to Phil Kline, founder of Unsilent Night. According to Phil, in 1992 he had two dozen boom boxes lying around and decided to go carolling. He loaded up the boom boxes with cassette tapes and handed them out to friends who then paraded through the neighbourhood. Now, 13 years later over 100 boom boxes and 500 people take part. The cool thing is that all the boom boxes play just slightly out of sych, creating an incredible aural experience according to Phil. Though this year’s event has already taken place, make sure you catch it next year if you are in New York, Philadelphia; Tallahassee; San Diego; San Francisco; Vancouver; Middlesborough, England; Sydney, Australia; Tucson or Whitehorse, Yukon.
Listen to the podcast segment here.
December 22, 2005
An article in the NY Times talks about how Gabrielle Chanel would market her products by now:
Through her blog, CocoDope.com, she would not only acquire a dedicated audience, but she would also understand that she had lost her customers by the time the sales racks of Saks or the worthy pages of Vogue could carry her name into the heartland. She would realize, above all, that to be an iconoclast in 2006 she would have to think of Web technology not merely as a marketing and selling tool but also as the primary form of expression in her time.
We’re not going to say anything about brand values. A game where you’re a streaker on a soccer pitch - the better you get, the better you look!
December 21, 2005
“TV is not dead, but if you’re going to do TV, you have to create stuff that people seek out. Just because you buy 30 seconds doesn’t mean you’ll have an impact. You have to do something remarkable with it.” David Lubars, Creative Director, BBDO.
Samsung have a nifty promotion where they ask webusers to solve a mystery by creating films about a mystery. Users are asked to roll different versions of the film to find the answers. The problem is that there are possible 11,000 variations of the film depending on the configuration the user chooses. The promo therefore cleverly gets the user to rework their film time and time again to try to solve the mystery.
The execution, to be honest, is a bit jolty, the direction a little dodgy, the acting a little wooden. But a smart idea that gets people involved. Of course, there is much use of the phone in the film - but it’s used in a pretty natural way. All in all, I think they call it brand entertainment, no?
The Thrillist is one of a new batch of sites that are targeting afite.
Where did you get the idea for Thrillist?
We had the idea about a year ago when we recognized a total lack of targeted content for men in New York City. We wanted to create a service that found restaurants, gadgets, clothing, bars, etc that had us in mind but we didn’t know how to deliver it to readers.
For all you bloggers out there: a website called QuickrFlickr will generate HTML code for sets of Flickr photos, allowing bloggers to get easy HTML to publish their photos.
What is it about Ikea that lets their agencies do amazing work? This campaign by Forman & Bodenfors stretches fabric around mail boxes, benches and bike seats to get the point across that a little… Continue reading| Comments
Blogs have been increasing their audience loyalty by engaging in meet-ups with their readers. Engadget have been running occasional reader nights in places like DC and Seattle. Now Rafat Ali takes his PaidContent.org on the… Continue reading| Comments
- tagged.com… Continue reading
Washington-area artist Frank Warrren created a blog sharing homemade postscards detailing the confessions of anonymous contributors. Now he’s launched Postsecret: The Art Show. The $10 admission fee goes direct to a suicide prevention charity.
Postsecret. 3307… Continue reading| Comments
Wallpaper can’t be described as the most dynamic product. Even the Flock trend we’ve seen in recent years looks back rather than forward. Now German company Single Tapete (’singles wallpaper’), which sells photographic wallpaper, featuring… Continue reading| Comments
New software enables Hauppauge’s PC-based WinTV-PVR personal video recorders to create videos playable on Sony PSP or iPod video. The Wing application comes with three components: a plug-in for the popular TitanTV internet based… Continue reading| Comments
By George Parker
Piers asked me to do a critique on ad blogs. He suggested I do a Technorati search and give my views on the top ten. Being a reasonable geezer, I did just that… Continue reading| Comments
While we spend a lot of our time at IF! with an eye on the future and what’s next, we also become a bit nostalgic around the holidays. Top on our list of things to… Continue reading| Comments
AM-Radio is a visual communications agency that uses a collective that consists of illustrators, graphic and web designers, photographers, DJs, and marketing creatives. In addition to those services they also specialize in live art installations… Continue reading| Comments
Rob Walker in his Consumed section of the New York Times magazine analyses with Ron Pompei the pop up stores that have appeared in SoHo this Holiday season:
It’s because the temporary store can play so… Continue reading| Comments
There’s a fun write up from ironic paper The Onion by a buzz marketer.
The Onion… Continue reading| Comments
Trovata must be one of our favorite brands. Not only do they make beautiful contemporary clothing but they weave little stories through their clothing. Each garment comes with a little pouch which carries a letter… Continue reading| 1 Comment
Store Spot: Voxx, Tokyo
BBC "Faces" Campaign Withdrawn
Undercover Flagship Store, Hong Kong
The Perils of Marketing Green-ness to Women
Brand Josh Spear
Ypulse On PSP Graff Campaign
Victims Of The Logo Modernization Trend
Lawn Love in L.A.
Can PR Be A… Continue reading| Comments
Hollister has been around for a few years now but as they don’t have a handy one on NYC, LA or London we hadn’t thought of them until we walked by one in the Galleria… Continue reading| Comments