May 10, 2005

Blogs To Replace Trade Mags

by Guy Brighton

Will trade mags get replaced by blogs? In an interview for the
Society of Professional Journalists mag, Dan Gillmor said blogs and
other online media have almost replaced trade magazines; adding that this trend is likely
to spread across other media genres as well.

Commenting on this in her PR blog, B L Ochman suggests that "Most
printed trade magazines, replete with press releases, tend to be slow
moving, conservative and not very exciting. [Blogs like] Adrants and MarketingVox focus sharply on the trades they cover, and skip all the corporate speak."

Society of Professional Journlists Mag Article
Dan Gillmor’s Blog
B L Ochman’s What’s Next POV

Article categories: Media Planning & Strategy

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