May 10, 2005
Converse Video Art
Converse
has a site that lets their customers really show the company what they
think about their iconic sneakers. Folk can upload 25 second video
shots to a site and budding (and established) film makers can receive
$10K if their spot gets shown on MTV and the like.
The site was launched last August by San Fran agency Butler Shine Stern + Partners and reflects their slant towards participant marketing here the consumers create the ads. The films are still coming and the quality and quantity is just outstanding.
Converse Gallery
BSSP
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