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2005 June | Marktd
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June 30, 2005

British Slang Dictionary

by Guy Brighton in Creative Thinking

A monster dictionary of the “rich colourful language” of British slang is now available online. New slang added every month. Considering the trend started by the recent BA and Getaway campaigns, this resource could sort you out, proper.

Peevish

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Brands Suffer From Negative PR On Google

by Guy Brighton in Online Marketing

Two in five of Britain’s top grocery brands have negative commentary amongst the top results on their Google search page, according to new research.

The brands with critical commentary in Google’s UK top ten search results include Coca-Cola, Walker’s crisps, Lucozade, McCain oven chips, and Mars Bars. For Kingsmill Bread and Bird’s Eye fish fingers the negative results were ranked number one, ahead of the company’s official web presence.

Net Imperative Article

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Instant Messenger Advertising

by Guy Brighton in Creative Thinking, Online Marketing, Telecom

msn.jpgMovistar, the spanish telecommunication company, has sponsored the letter “m” in every message typed by spanish MSN messanger users. When you type an M, the Moviestar “m”-logo appears instead…..

New idea but possibly a little annoying, no?
[ via Ad Land ]

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Brand Extensions Gone Wrong: Hello Kitty

by Guy Brighton in Branding

Hello Kitty Fire ExtinguisherMC Planner: “To my way of thinking, there is no justification whatsoever for the Hello Kitty fire extinguisher.”

!! (Click Image For Full Pic)

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June 29, 2005

Alternative Prizes: 1Gb Memory Stick Pro Duo

by Guy Brighton in Online & Web Services

http://photos15.flickr.com/22395027_89ef647334_s.jpgRecongizing the boom in mobile data sticks driven partly by a new portable game console, the website Playfeed ran a competition recently where they gave away a 1 GB Memory Stick Pro Duo - usable in the PSP and a whole host of other gadgets.

Is it time to consider something beyond a “holiday of a lifetime” as a promotional prize?

Playfeed Competition

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Apple Debuts iTunes Cards At Glastonbury

by Guy Brighton in Event Marketing, Guerrilla Marketing, Music

http://www.marktd.com/wp-content/uploads/if.psfk.com/if/blocparty%5B1%5D-thumb.jpgApple introduced iTunes Custom Cards to Europe at Glastonbury Festival last week. Apple describes its iTunes Custom Cards as: “An exciting new promotional tool for record labels, artist managers and promoters to distribute music to fans.” The front of the card features a special custom design, while the back contains a unique download code for a specific song or album on the iTunes Music Store.

Custom Cards
MacWorld Report

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Toronto Hears The Real(?) Reaction To Rebrand Through Blogs

by Guy Brighton in Market Research

A project to to create a single Toronto brand and to develop a fresh new way of communicating the city’s strong and dynamic identity to the rest of the world has been realised with the publication of a logo and a tag line.

However, after 13 months, 250 interviews, 4,500 contributions from Torontonians and 14 focus groups in 3 countries; several blogs have quickly popped up to criticise the final outcome. Graphic designers and members of the public have slated the logo. Maybe the Toronto brand team should have used the web as a sounding board for the branding designs. Would you have?


Toronto Unlimited

Toronto Limited Blog

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Podstrip Comics

by Guy Brighton in Creative Thinking, Online Marketing

clickwheelWe don’t know how far this is going to take off but it’s a pretty smart idea: Clickwheel have decided to deliver the world’s first desktop application for downloading digital comics — or ‘podstrips’ — to the iPod photo.

The’ve commissioned a number of leading artists to create work including demian.5, Ted Dewan, Daniel Merlin Goodbrey and Colin White.

How could your brand use this medium to communicate through podstrip brand entertainment? Could you support one of these artists maybe through sponsorship?

Clickwheel

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Site Visit: Nike iD Ad In Times Square, NYC

by Guy Brighton in Outdoor Marketing

Dsc03932_brightNike has built a "build your own shoe" promotion in Times Square that allows passersby with cell phones to call a toll-free number and use their dial pad to customize the sneaker they prefer and build it in real time on the sign. Between noon and 1pm, and then 3 and 5pm, customers can pick the color for the laces, swoosh, swoosh, uppers and mid-sole, then customize it with initials or personal tags. They then get an SMS message follow up and a URL where they can purchase it.

Read the rest of this entry »

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More Stories

Innovation: Makes Sense When The Sun's Out

Innovation: Makes Sense When The Sun’s Out

Some of the most compelling executions of innovative communication design can often be found in the most mundane places. This innovative billboard design uses over 12,000 aluminum pegs on a white background to to create images in the sun instead of conventionally printed media. Continue reading

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Drug Vending Machine

Drug Vending Machine

New ATM-like prescription machines are being rolled out in California and Virginia, where new changes in states’ laws allow medicines to be dispensed without a pharmacist.

This new machine, called the ‘ScriptCenter,’ has been installed at… Continue reading

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Interview With Josh Rubin : The Cool Hunter

Interview With Josh Rubin : The Cool Hunter

Since February 2003 Josh Rubin’s Cool Hunting has been a daily update on stuff from the “intersection of design, culture and technology.” The readers of Coolhunting.com tend to be 24 - 35 year old international… Continue reading

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Inspiration: Communist Posters

Inspiration: Communist Posters

Over 1400 political posters made between 1950 - 1990, designed to make people work harder, be better communists and good patriots are avialbale online. Some of the artwork is stunning. Some of the messages are… Continue reading

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TVs Still Rule

TVs Still Rule

DK over at PSFK reports that with over 22,000 digital screens in retail stores across the UK, the television is still dominating as a medium for marketing/communication to the consumer.

According to the latest findings of… Continue reading

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Using The New Google Video Service

Using The New Google Video Service

After sourcing video for a while now, Google have finally announced the launch of their video service. Beta of course. Have you conisdered how you could use this facility for your brand? With the ability… Continue reading

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Godin: How To Market Environmental Issues

Godin: How To Market Environmental Issues

The Treehugger site have a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as ‘Global Warming’ and ‘Hybrid Cars’.

“Acid rain is a much more powerful… Continue reading

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Using BlogBuzz To Monitor Brand Popularity

Using BlogBuzz To Monitor Brand Popularity

If you want to get geeky (and even scientific) about the influence of blogs on brands and brands on blogs - then take a look at Matt Galloway’s BlogBuzz analysis of the Apple & Microsoft… Continue reading

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50 Best Magazines

50 Best Magazines

The Tempo staff at the Chicago Tribune have, for the third year running, compiled their own list of their 50 best magazines: “our personal favorites, drawn from the titles that clutter our cubicles, litter our… Continue reading

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Inspiration: Malls Of America

Inspiration: Malls Of America

Kieth Milford runs a site from Detroit where he posts old photos of shopping malls from the 50s, 60s and 70s. By the look of it, it sure was an ambitious age that makes our… Continue reading

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Blogs Growing Into The Ultimate Focus Group

Blogs Growing Into The Ultimate Focus Group

In promoting a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers and speak to them on their own terms. While normally that might mean convening focus groups, commissioning surveys and poring… Continue reading

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Cannes Film Winners

Cannes Film Winners

A quick run down:

W+K London won the Grand Prix with “Grr” for Honda Diesel + the Journalists’ Award.
TBWA/Chiat/Day took home Gold for Corporate and Best Use of Music with their “Hello Tomorrow” spot for Adidas.
JWT… Continue reading

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Site Visit: Filativa Pop Up Store, NYC

Site Visit: Filativa Pop Up Store, NYC

We went to have a look at the new pop up store for Filativa at the bottom of NYC’s Lafayette because they wouldn’t let us in the Nolita Nike iD store. Some fellow outside convinced… Continue reading

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IDEA Winners

IDEA Winners

The Industrial Design Excellence Awards are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and the economy.

With categories like Business Design, Packaging, Consumer Products… Continue reading

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How An Ad's Song Can Reflect The World's Tune

How An Ad’s Song Can Reflect The World’s Tune

An article in the Scotsman interviews Hamish Pringle, director-general of the UK’s Institute of Practitioners in Advertising, after a TV show voted a tune used in a Coke ad the favorite song ever used in… Continue reading

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