June 29, 2005

Apple Debuts iTunes Cards At Glastonbury

by Guy Brighton

http://www.marktd.com/wp-content/uploads/if.psfk.com/if/blocparty%5B1%5D-thumb.jpgApple introduced iTunes Custom Cards to Europe at Glastonbury Festival last week. Apple describes its iTunes Custom Cards as: “An exciting new promotional tool for record labels, artist managers and promoters to distribute music to fans.” The front of the card features a special custom design, while the back contains a unique download code for a specific song or album on the iTunes Music Store.

Custom Cards
MacWorld Report

Article categories: Event Marketing, Guerrilla Marketing, Music

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