June 22, 2005

Living Billboards

by Guy Brighton

ford ad torontoA Living Billboard was recently installed on the roof of the Hard Rock Cafe in Dundas Square, The ad uses 900 real plants with a full irrigation system attached to the back of the board.

A 6 man team had to spend a full week installing the ad - and the ad needs to be tended weekly by landscape gardners.

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Article categories: Automotive, Outdoor Marketing

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