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2005 July | Marktd
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July 29, 2005

Other News Worth Noting

by Guy Brighton in Creative Thinking

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The SHIFT Report

by Guy Brighton in Creative Thinking

This month marks the release of the maiden issue of the SHIFT Report a quarterly consumer research report focused exclusively on perceptions of Social Responsibility and the effect this has on people’s work, lifestyle choices, brand relationships and purchasing decisions.

Kiertin De West who runs Ci who publishes the report says, “The report is a strategic business tool developed by Ci (Conscientious Innovation) for companies and brands that are keen to better understand and track the cultural shift to sustainability.”

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Online Marketing: Mini mini sites

by Guy Brighton in Online Marketing

Scheer BBQWe just like this: a mini site for a mini BBQ. And cool looking too. How could you portray how small your product is?

http://www.gt.ind.br/http://www.gt.ind.br/

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Brand Experience: Benz World

by Guy Brighton in Automotive, Brand Experience

Benz WorldBenz World will launch in the UK in summer 2006. It’s an experience that brings Mercedes Benz to life with a number of challenging driving courses, interactive attractions for kid a spa, a gym and even a picnic area!

Benz World

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July 28, 2005

Inspiration: Mobile Games Top 50

by Guy Brighton in Mobile Marketing

Openersimon_011Still trying to work out what ‘branded entertainment’ to bring to the next generation of phone handsets? Mobile Magazine brings you their top 50 mobile games of all time - from Speak & Spell to Game Gear’s Sonic The Hedgehog to Tetris on the Gameboy. Maybe this could guide you. In fact, we love the fact that Simon is at no. 11.

Top 50

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July 27, 2005

Interview With Emily Turrettini Of Textually

by Guy Brighton in Creative Thinking, Mobile Marketing, Telecom

emily.jpgEmily Turrettini runs three high profile telecom blogs from Switzerland reporting easy to digest news on the developments in the evolving cell phone industry.

Tell me about what you do and the sites you run?

I’ve been a web editor for 10 years, first for netsurf.ch (a bilingual website covering Internet news) and for the last 2 and a half years, for 3 blogs in English devoted to cell phone usage (textually.org, picturephoning.com, ringtonia.com). Over the years, I’ve written free lance off and on for different French and Swiss Internet magazines and co-wrote the first book about blogs in French with Cyril Fiévet, “Blog Story” (published in October 2004).

I’m also a guest blogger on Smart Mobs.com, Pointblog.com (in French) and have just started at Agoravox.com.

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Criticism Of The Word Of Mouth Marketing Association

by Guy Brighton in Viral Marketing

Matt Galloway on his blog has a critical report on the recent WOMMA conference in Chicago. He produces a list of well known marketing agencies that presented that don’t even have a blog. He points to some great presentations now available on the web, but he also criticises the number of presenter slides, at this talk about spreading the word, that had the word ‘Confidential’.

The Basement Blog

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Inspiration: Urban Dictionary

by Guy Brighton in Creative Thinking

Urban Dictionary is a slang dictionary where users make the content. Since 1999, it claims to be one of the fastest-growing dictionaries on the web.

www.urbandictionary.com

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Inspiration: Tenets Of Useless Inventions

by Guy Brighton in Creative Thinking

13[2].jpg‘chindogu’ is the japanese word coined for the art of the unuseless idea. These overtly practical yet rather eccentric inventions for a life of ease have taken Japan by storm.

With the intentions to solve the niggling problems of modern life, these bizarre and logic-defying gadgets and gizmos have a tendency to fail completely. Addicts of the unuseless all over the world love this collection.

10 Tenets Of Useless Inventions

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More Stories

Pricing: EasyCinemas

Pricing: EasyCinemas

Stelios Haji-Ioannou who founded the easyJet group is about to launch a new cinema in the heart of London’s film theatre district: Leicester Square.

EasyCinema’s plan is to sell seats for as little as 20p based… Continue reading

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Documentary Advertising

Documentary Advertising

Documentary advertising may be an alternative to TV commercials. I just read about a new project called coBRANDiT. They are looking for people to contribute, and as incentive they’re paying $50 for video submissions… Continue reading

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Media Ideas: Wooooo Mag, NYC

Media Ideas: Wooooo Mag, NYC

Wooooo is a small but targeted, interview based fan-zine with a of 5000 per issue. The publishers say that despite the small circulation, its very targeted, making sure it falls into the right hands… Continue reading

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Media Ideas: Ready Made

Media Ideas: Ready Made

ReadyMade is published out of Berkeley, CA with a very loyal following. It’s described by one IF contributor as “It’s sort of a Martha Stewart for hipsters. Sort of Budget Living-y too… Continue reading

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Media Ideas On Media Tuesdays

Media Ideas On Media Tuesdays

On IF we’re building a nice database of discerning magazines (print & web) that would be attractive for brands to support through sponsorship and advertising. You know the types: art house mags from Texas, design-freak… Continue reading

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Media Ideas: The Crack, Newcastle UK

Media Ideas: The Crack, Newcastle UK

The Crack is a fresh local magazine providing listings and raucous opinions on Newcastle’s lifestyle. They say, “Our knowledge of the north-east is unparalleled and we are able to supply copy relating to anything and… Continue reading

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Media Ideas: MaisonNeuve

Media Ideas: MaisonNeuve

Maisonneuve is a general-interest magazine published out of Canada, “sometimes described as a New Yorker for a younger generation, or as Harper’s meets Vice, or as Vanity Fair without the vanity, but Maisonneuve is its… Continue reading

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Media Ideas: Art Prostitute

Media Ideas: Art Prostitute

The next issue of Art Prostitute is shipping out of Denton Texas from August 6th. It’s a GREAT quarterly publication that’s getting renowned nationally and beyond.

“Other publications showcase the art, but they do not give… Continue reading

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Inspiration: Paper Sneaker Exhibit

Inspiration: Paper Sneaker Exhibit

At the Chicago branch of Vacant an exhibit opens showing paper Air Force Ones created by graffiti artist/designer Shin Tanaka.

Details… Continue reading

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Media Idea: Teen Scene Mag

Media Idea: Teen Scene Mag

Teen Scene Mag is a youth site with all the regular sections: Real Life, Beauty, Music, Movies/TV - the thing is that it’s written by teens for teens. It recently celebrated its 5 year birthday.

TeenSceneMag
Advertising… Continue reading

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Research Using Flickr

Research Using Flickr

A couple of months ago, IF sister site PSFK ran a competition encouraging users of photo-sharing site to upload images around a theme. For the first month PSFK got back images of ‘cool jeans’, the… Continue reading

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Bringing Your Staff To Life And Getting A Date For Your Staff

Bringing Your Staff To Life And Getting A Date For Your Staff

Logoworks has created an entire website around an employee. They say they want to improve the date life of staffer Lance so they set up a site to find the young man love. They also… Continue reading

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Interview With Floyd Hayes Of Cunning NYC

Interview With Floyd Hayes Of Cunning NYC

Floyd Hayes is Creative Bloke at ‘alternative advertising agency’ Cunning NYC. He joined Cunning London in 1998 and created the now famous Houses of Parliament FHM projection which won Stunt of the Century award by… Continue reading

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OK! Launches In US With $100m Push

OK! Launches In US With $100m Push

The first issue of the new US OK! celebrity magazine will hit the streets next
Thursday backed by a large advertising campaign created by Trevor Beattie. Northern
& Shell, the publisher of OK!, is putting $100m (£58m)… Continue reading

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Site Visit: 202 Vs. Butik

Site Visit: 202 Vs. Butik

Two new stores have sprung up in New York within a stone’s throw of each other and both reflecting a trend in ‘Rustic’. 202 is a Nicole Fahri venture and sits at the front of… Continue reading

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