July 18, 2005
Brand Experience: Hoegaarden Urban Oasis
The Hoegaarden Urban Oasis is an interactive outdoor installation that “challenges the relationship between urban and natural environments and looks at the effect this manipulation of space has on city dwellers.”
Found in London and Manchester and conceived and implemented by osa_london the Hoegaarden Urban Oasis, will create a living piece of nature in the heart of the city. This installation will form a physical and mental oasis for urbanites to step into, interact with and unwind from city life.
And: it sells beer!
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