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2005 August | Marktd
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August 31, 2005

Retail Inspiration: Shop & Go

by Guy Brighton in Retail

goshopThe Container Store in Manhattan have introduced a system where a customer just needs to walk around the store with a scanner to select their items. They just zap the product they want and move on to the next without any need to pick the product up and drag through the store. Customers pay at the counter for the products and a ‘Go Shop’ $15 charge which inlcudes home delivery.

Container Store Go Shop

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Interview With Graham Hill Of Treehugger

by Guy Brighton in Creative Thinking

graham-hill-75Treehugger is one of the leading environmental consumer publications on the web. With a mix of product review and eco-matter analysis, it’s one of the most accessible blogs on the web - green or not. We asked him a few questions about his blog and his other ongoing concerns.

What do you do?

My goal is to push sustainability mainstream. Two ways to help us get there that I find personally interesting are media and product design. So I count myself lucky that I am able to focus my life’s work around these two things.

In terms of product design, we currently have one product and are working on a long list of others. Unfortunately, my green design skills were not where they are now so my first product is ok sustainability wise but is not an all-star. Fortunately for me, it has done very well and as such helps support treehugger.com and my new sustainability focused product development.

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Advertising: A Growing Passion For The Latino Market

by Guy Brighton in Creative Thinking

An article in the NY Times points to the “growing passion for the Latino market”. Appealing to Hispanic buyer is far more complex than just putting Spanish language on a package or dubbing Spanish onto the soundtrack of a commercial, the paper reports:

That’s because of cultural differences among Hispanics, he added, based on whether they trace their ancestries to places like Cuba, the Dominican Republic, Mexico or Puerto Rico. In addition, he said, there are differences between “acculturated Hispanics and nonacculturated Hispanics” - that is, those who adapt to life in the United States and those who do not.

A Growing Passion for the Latino Market - New York Times

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iPod Phone To Fuel Citizen Marketing?

by Guy Brighton in Creative Thinking

Kevin Dugan has an interesting post this morning that suggests that a new iPod cellphone will expand citizen marketing. He quotes Pete Blackshaw research noting that white ear buds signal a CGM-savvy audience:

iPodders have more CGM tools in their arsenal, and hence greater impact/amplification. If you know iPodders (or any influencer) are in your database, consider sending early news or product “samples” to them first. They’ll spread the word faster. Just make sure they like the product. Early movers, trendsetters and trend “spreaders” are increasingly reaching for forums, boards, and blogs over email.

Strategic Public Relations: New iPod Cellphone Will Expand Citizen Marketing

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Hair Graffiti

by Guy Brighton in Event Marketing, Guerrilla Marketing

11187_laimar_swarray_11_kayden_booth_10[1].jpgAt the recent Leeds City Council’s Breeze on Tour youth road show, well-known local hairdresser Barber B designed and created hair tattoos for attending young people.

The shaved and dyed designs will stay with them for about four weeks, growing out just in time for heading back to school.

Contributed By DK

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Required Read: WOM Blog

by Guy Brighton in Creative Thinking

A new blog provides a group discussion about the impact of word of mouth on advertising, and vice versa. It is written and hosted by the members of the Word of Mouth Marketing Association, it’s stance is summed by this quote: “advertising’s a near complete waste of time.”

WOM Vs. Ads Blog

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Online Marketing: Lexus Podcast

by Guy Brighton in Online Marketing

As part of their support for the championship, Lexus has created a podcast for the US Open. Joseph Jaffee on his blog comments, “Lexus has really embraced podcasting and in this particular instance pays off the very important concept of Brands as enablers through the creation of long form content in a branded experential red bow.”

Lexus Podcast

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August 30, 2005

IF Visits Marie-Chantal

by David Pinter in Retail

For a few blocks north of 86th street on Madison avenue you’ll find probably the greatest concentration of boutiques catering specifically to children. Most of these shops represent the polar opposite to say Old Navy in terms of price range and clothing style. But what many of these shops lack compared to Old Navy is selling environments with distinct personality.

That all changed a few weeks ago with the opening of the first US store of Marie-Chantal at 1192 Madison. The shop will surely catch the attention of those strolling by due to it’s unique window displays and clean bright contemporary interior. The founder behind the brand is Marie-Chantal, Crown Princess Pavlos of Greece. The clothing line has existed in the US since 2000 and was previously sold through high end department stores. A store in London in 2003 marked the first stand alone sales space for the brand.

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Media Ideas: Swindle Magazine, US

by Guy Brighton in Influencer Targeting, Media Planning & Strategy

Swindle MagazineSwindle aims to provide its readers with a one-of-a-kind quarterly publication: we combine superior photography and illustration to be visually stunning alongside our inventive stories written from unique angles. SWINDLE’s audience consists primarily of adults between the ages of 18 and 34. This includes a wide range of readers, from creative directors to design students and everyone in between.

You can pick one up at most Barnes and Noble and Boarders as well as random boutique bookstores and all of the MOMA stores.

Sonja Teri told IF, “As far as advertising, we are only on our 4th issue (we are quarterly) and our advertising sales is growing extremely quick. For this next issue I will have Adidas advertorial, Fornarina, Scion Insert, Pepsi, Penguin, Ecko video game, Puma, GSUS just to name a few. I would like to keep it as a nice mix between high-end luxury and street.”

Swindle

Email Contact

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