August 31, 2005
The Container Store in Manhattan have introduced a system where a customer just needs to walk around the store with a scanner to select their items. They just zap the product they want and move on to the next without any need to pick the product up and drag through the store. Customers pay at the counter for the products and a ‘Go Shop’ $15 charge which inlcudes home delivery.
Treehugger is one of the leading environmental consumer publications on the web. With a mix of product review and eco-matter analysis, it’s one of the most accessible blogs on the web - green or not. We asked him a few questions about his blog and his other ongoing concerns.
What do you do?
My goal is to push sustainability mainstream. Two ways to help us get there that I find personally interesting are media and product design. So I count myself lucky that I am able to focus my life’s work around these two things.
In terms of product design, we currently have one product and are working on a long list of others. Unfortunately, my green design skills were not where they are now so my first product is ok sustainability wise but is not an all-star. Fortunately for me, it has done very well and as such helps support treehugger.com and my new sustainability focused product development.
An article in the NY Times points to the “growing passion for the Latino market”. Appealing to Hispanic buyer is far more complex than just putting Spanish language on a package or dubbing Spanish onto the soundtrack of a commercial, the paper reports:
Kevin Dugan has an interesting post this morning that suggests that a new iPod cellphone will expand citizen marketing. He quotes Pete Blackshaw research noting that white ear buds signal a CGM-savvy audience:
iPodders have more CGM tools in their arsenal, and hence greater impact/amplification. If you know iPodders (or any influencer) are in your database, consider sending early news or product “samples” to them first. They’ll spread the word faster. Just make sure they like the product. Early movers, trendsetters and trend “spreaders” are increasingly reaching for forums, boards, and blogs over email.
At the recent Leeds City Council’s Breeze on Tour youth road show, well-known local hairdresser Barber B designed and created hair tattoos for attending young people.
The shaved and dyed designs will stay with them for about four weeks, growing out just in time for heading back to school.
Contributed By DK
A new blog provides a group discussion about the impact of word of mouth on advertising, and vice versa. It is written and hosted by the members of the Word of Mouth Marketing Association, it’s stance is summed by this quote: “advertising’s a near complete waste of time.”
As part of their support for the championship, Lexus has created a podcast for the US Open. Joseph Jaffee on his blog comments, “Lexus has really embraced podcasting and in this particular instance pays off the very important concept of Brands as enablers through the creation of long form content in a branded experential red bow.”
August 30, 2005
For a few blocks north of 86th street on Madison avenue you’ll find probably the greatest concentration of boutiques catering specifically to children. Most of these shops represent the polar opposite to say Old Navy in terms of price range and clothing style. But what many of these shops lack compared to Old Navy is selling environments with distinct personality.
That all changed a few weeks ago with the opening of the first US store of Marie-Chantal at 1192 Madison. The shop will surely catch the attention of those strolling by due to it’s unique window displays and clean bright contemporary interior. The founder behind the brand is Marie-Chantal, Crown Princess Pavlos of Greece. The clothing line has existed in the US since 2000 and was previously sold through high end department stores. A store in London in 2003 marked the first stand alone sales space for the brand.
Swindle aims to provide its readers with a one-of-a-kind quarterly publication: we combine superior photography and illustration to be visually stunning alongside our inventive stories written from unique angles. SWINDLE’s audience consists primarily of adults between the ages of 18 and 34. This includes a wide range of readers, from creative directors to design students and everyone in between.
You can pick one up at most Barnes and Noble and Boarders as well as random boutique bookstores and all of the MOMA stores.
Sonja Teri told IF, “As far as advertising, we are only on our 4th issue (we are quarterly) and our advertising sales is growing extremely quick. For this next issue I will have Adidas advertorial, Fornarina, Scion Insert, Pepsi, Penguin, Ecko video game, Puma, GSUS just to name a few. I would like to keep it as a nice mix between high-end luxury and street.”
Concrete and Clay is an online magazine now in it’s sixth monthly issue. Concrete and Clay has 20+ authors and contributors - currently spanning London, New York, San Francisco, Tokyo, Paris and Adelaide - each… Continue reading| Comments
Scram is a journal of unpopular culture. It’s available all over the US and Canda in record stores, book shops and newsstands, plus by mail order and select shops in the UK and Australia. Kim… Continue reading| Comments
MySpace, with about 27 million members, has seen a growth of nearly 400 percent since the start of the year. In April, it passed Google in hits and a users spend an average of an… Continue reading| Comments
Russell is a leading commentator on, and practitioner of mobile, mobile marketing and location-based services. He co-writes MobHappy with Carlo Longino, which aims to showcase some of the best commentary on what’s happening in mobile… Continue reading| Comments
The Wooster Collective have announced their latest project - STREETSY, a “daily street art photography site” developed with Jake Dobkin.
For years, Jake has been taking photographs of street art in Lower Manhattan and around the… Continue reading| Comments
Our Social World is an event in September designed to bring business leaders of today into contact with the visionaries and tools that are creating a new social environment: “one which spans continents, timezones and… Continue reading| Comments
Matt Golloway has a nice piece on his blog about how your customers and fans are your marketing department whether you like it or not:
Everyone is talking about listening to your customers (using blogs) so… Continue reading| Comments
A new outdoor campaign for New York magazine will change contents almost every day. Many of the posters, scheduled to appear in New York subway stations in September, will be related to events of the… Continue reading| Comments
Reinier Evers and his TrendWatching elves have announced the dates for their Afternoon Trend Seminars. These events are “packed with new trends, insights and tips, and will inspire you and get you ready for 2006.”| Comments
You may have noticed the yellow arrows springing up in many parts of NYC. They are part of a cool project to identify and mark overlooked locations that have something unique about them. Its a… Continue reading| Comments
Bitfall is a waterfall that displays images by changing the sizes of the water drops it drops. Perfect for receptions, events, you name it. (Click image to enlarge).
BitFall… Continue reading| Comments
Madonnna has been using nightclubs as a research arena. Possible tunes from her next album, with her vocals removed, have been played in several clubs “from Liverpool to Ibiza throughout June”, the UK’s Telegraph reports… Continue reading| Comments
Links to important recent news stories from around the web. Continue reading| Comments
A must see film for all marketers and brand planners: Filmaker Henry Jaglom conducted 84 hours of interviews about shopping with 37 women: actresses, writers, doctors, business executives. He spent more than two years editing… Continue reading| Comments