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2005 September | Marktd
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September 30, 2005

Event: Hub Culture’s Antarctica, NYC

by Guy Brighton in Creative Thinking

antarctica.jpgStan Stalnaker asked us to remind you guys to join Hub Culture in New York City on Saturday 1 October for the launch of their new DVD video art in conjunction with Forward Motion Theater and Aerostatic. Catch the global preview launch at:

Knitting Factory, Main Performance Space @ Taps Bar, 74 Leonard Street, New York City , NY 10013. RSVP Here

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Trend-spotting With Inferential Scanning Of Content

by Guy Brighton in Market Research

By Marc of Noticed Trends

With search-engine queries yielding countless often irrelevant results, specific keywords which both narrow-down the number of search results, and even discern emerging social & business trends are valued.

The key here is to infer “unintended messages” through spotting anomalies; a process called “inferential scanning,” which a few consultants specialize in applying for trend-spotting. For example, if authors of content subconsciously mention the words “lately and noticed” within the same brief sentence, the reader may infer an anomaly– the unintended message which may signal emerging trends.

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Google’s Betas : The Emperor’s New Clothes

by Guy Brighton in Branding, Online & Web Services

After hearing a very educational lecture given by Method’s Eric Ryan about the power of the brand, I found the approach of Google’s Head of Innovation, described in Business Week magazine, a little disconcerting.

The Business Week article paints Google’s Head of Innovation as a rather hard nose business woman. Marissa Mayer grew up as one of those high school super stars in Milwaukee and entered Google as their twentieth employee.

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Consumer-Generated Marketing: The Customer is Always Right and in Control

by Guy Brighton in Creative Thinking

Kevin Dugan has a very stimulating piece on his blog on Consumer Generated Marketing intended for the Global PR Blog Week. In it he describes the significant impact this movement will have on marketers:

It’s called everything from Consumer-Generated Marketing (CGMkt) and Brand Democratization to D-I-Y Marketing and Consumer Controlled Branding. Regardless of what we call it, CGMkt represents the ultimate in authenticity.

Article

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Interview With Carl Johnson Of Anomaly

by Guy Brighton in Brand Experience, Mobile Marketing, Online Marketing, Outdoor Marketing, TV Advertising

carl-johnson-75-anomaly.jpgAd veteran Carl Johnson runs a marketing agency in New York that all others are watching. Within 12 months, they work with CocaCola and the New York Times. That doesn’t stop them: Anomaly is down to the last four agencies pitching for the BMW USA business. IF sat with Carl to talk about why he returned to the agency world and why the major brands are attracted to this new model of agency.

Tell us about the Anomaly. Having taken a break from the agency world, why did you come back and start this?

Before I left New York for the glorious beaches of Sydney and after working non stop for 20 years starting, selling, buying and merging agencies, it was harder and harder to be passionate about what I was doing every day. Then after 9/11 and with the luxury of enough money from my own London agency sale to Omnicom I decided it no longer added up to a worthwhile way of life.

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September 29, 2005

Influx M2: Wired Mag’s Chris Anderson On The Longtail

by Guy Brighton in Entertainment

1-chris-anderson.jpgMany of you may now be familiar with Chris Anderson’s Longtail (you sure will be by the time his book comes out in 6 months). The Longtail theory argues that the steep reduction in production, distribution and marketing cost allows profits to be made from products way after their launch, or initial ‘hit’.

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Influx M2: Smart Mobs’ Howard Rheingold On Enlightened Self Interest

by Guy Brighton in Creative Thinking

1-h-rheingold.jpgHoward Rheingold’s speech at the Influx M-Squared conference reminded us to suggest that everyone read his book. We are increasingly noticing brand-consumer collaboration and consumer-consumer collaboration. Rheingold believes that new forms of cooperation create new forms of wealth.

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VW/New Yorker Festival

by David Pinter in Automotive, Outdoor Marketing

Last weekend, Union Square served as a launching point for the sixth annual New Yorker Magazine. This year Volkswagen was a key sponsor and set up a small display in front of Barnes and Noble books which served as the headquarters. There were two new Beetles decked out in graphics, free hot dogs and VW info and gear, and shuttles to nearly two dozen venues. Sadly VW opted to use small buses instead of a fleet of these.

Using cars as a promotional canvas is nothing new…we recently showed you Esprit in Soho using the idea as well on IF. Things could change quickly though for marketing with cars considering the near future of gas prices.

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Influx M2: Current TV’s Karl Carter On Urban Marketing

by Guy Brighton in Youth Marketing

Karlcartercurrenttv"Demographics doesn’t matter anymore. Saying urban once meant black or Latino. Although I grew up listening to hip-hop I now turn to different music for the mood I’m in. Yeah, I still listen to hip hop but I also need a bit of punk form time to time and even rock. You can’t use demographics – you use attitude and culture."

Karl Carter, VP of Marketing for Current TV, speaking at the Influx M-Squared Conference  Sept 27 2005 San Francisco.

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More Stories

Influx M2: Eric Ryan On Method's Success

Influx M2: Eric Ryan On Method’s Success

“It wasn’t like I was some clean-freak. We looked at the category and what we saw was everyone was so similar and looked identical. The category was built around owning a product function such as… Continue reading

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The Web's Growing Importance In Integrated Marketing

The Web’s Growing Importance In Integrated Marketing

In what seems like role reversal more companies are using the web as the driving force to generate buzz to get people talking, as opposed to TV being in the driver’s seat.

Cosmetics maker Coty launched… Continue reading

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Starbucks Change Promotion

Starbucks Change Promotion

Starbucks appears to be using the change machines found in supermarkets and grocery stores to acquire customers. Shoppers who use these machines usually get a fee when they try to convert their change to bank… Continue reading

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Giant Step Mobile Ringtone Card

Giant Step Mobile Ringtone Card

Maurice Bernstein of music marketing company Giant Step passed me a clever promotions gadget when I met him the other day: It’s an electronic card that plays sounds into your phone in order for you… Continue reading

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Method Looking For A Senior Brand Manager

Method Looking For A Senior Brand Manager

We thought this might be of interest to someone out there: At the Influx M-Squared conference yesterday, Eric Ryan told the audience that he was llooking for a senior brand manager. Cool, no?

Applications to richie@methodhome.com… Continue reading

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Coke's Little Buggy

Coke’s Little Buggy

AdRants reports on the Coca-Cola Cruiser: a beverage cart to deliver Coke products to attendees of events. Designed by Studio Red, the unit is battery powered and includes a place for the delivery person to… Continue reading

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Interview With Scott McKenzie Of Billboard Radio Monitor

Interview With Scott McKenzie Of Billboard Radio Monitor

At IF we like to listen to the songs on the radio as much as the next blogger, but recently we’ve started to get distracted by new fangled things like podcasts and shuffle. We decided… Continue reading

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Good Idea, Wrong Brand

Good Idea, Wrong Brand

Should Walmart acquire Tommy Hilfiger? There is no doubt that the clothes will sell. Walmart always sells. Reports from AdAge and BusinessWeek today claim that this may “boost [Walmart’s] fashion credibility” and “it… Continue reading

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Media Ideas: Candy Culture eZine

Media Ideas: Candy Culture eZine

Candy is a bi-monthly, independently produced digital magazine from Dublin. Each issue revolves around a specific theme. It’s one of the most original and accessible web magazines we’ve seen in ages. Check it out.

www.candyculture.net/… Continue reading

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Media Ideas: The Wire

Media Ideas: The Wire

Launched in 1982, the Wire is an independent, monthly music magazine dedicated to informed, intelligent coverage of a wide range of progressive, adventurous and non-mainstream musics. Its office is based in London, but it serves… Continue reading

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BMW Podcasts

BMW Podcasts

Influx points at a great podcast by BMW to help customers and advocates keep abreast of developments. These podcasts were designed to report on BMW’s new products and initiatives as presented at the Frankfurt show… Continue reading

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SMS Vouchers

SMS Vouchers

A mobile marketing company in the UK has developed a new mobile commerce system that allows vouchers sent to consumers by SMS to be redeemed at retail outlet. Imovo said the system will use payment… Continue reading

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Selling The Lexus Hybrid SUV

Selling The Lexus Hybrid SUV

When Lexus were planning their new hybrid SUV, they asked a focus group why folk will buy it. The answer wasn’t about saving the planet – the group told the automotive makers that it was… Continue reading

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Event: London Girl Geek Dinner, London

Event: London Girl Geek Dinner, London

A geek dinner for the ladies will be held in London. The Wiki shows that the details are still being finalised but we recommend it.

London Girl Geek Dinner Wiki… Continue reading

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Interview With Woody From Sneaker Freaker Magazine

Interview With Woody From Sneaker Freaker Magazine

From his base in Australia, Woody runs one of the most influential youth magazines in the world. Everyone from young kids to aging hipsters seek out his hard to find journals in the underground boutiques… Continue reading

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