September 21, 2005

GM Unveils New SUVs, Ford Counters

by Robert Victor

Shortly after GM unveiled a new line of SUVs to lukewarm reviews, Ford Motor Co. countered by announcing an increase in alternative-fueled vehicle production. Bill Ford said, “We know that our customers are concerned about energy.” “Our job is to alleviate some of their concerns with viable options in their choice of transportation.” Ford plans to release four new ethanol-fueled cars and trucks in 2006 and five new hybrids in 2008. Additionally, Ford will launch a new advertising campaign and internal initiative this fall focusing on innovation. Maybe Wieden + Kennedy has some extra footage from Honda’s ‘Grrr’ Ad.

Read more about GM at BusinessWeek
Read more about Ford at Reuters

Article categories: Automotive, Branding

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