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2005 October | Marktd
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October 31, 2005

Maxpower Stall Promotion

by Guy Brighton in Creative Thinking, Entertainment, Guerrilla Marketing, Online & Web Services, Sports & Fitness

MaxpowerWe noticed this clever idea from Maxpower at the fashionable London market Up Market last weekend. Maxpower is an online gambling site and they hired space at the market to set up a casino table. The table was clearly obvious between two fashion stalls - the execution wasn’t too hot, to be honest, but it was pretty simple and effective - and probably pretty cheap.

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Creative Ideas: Foxton Cars

by Guy Brighton in Creative Thinking, Packaging Design, Product Design

MiniReal estate agents Foxtons have been adding creative designs to the cars their staff drive in the UK for years now. A recent visit to the UK let us snap their latest design - a yellow camoflauge effect (and they even use their rear window as advertising space!).

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Site Visit: Sen, London

by Guy Brighton in Retail

sen-store-londonSen is a a new chain of stores from Hong Kong that are opening up in London. The stores offer a modern angle on traditional chinese medicine. The stores have a range of offerings: fruit smoothies made on the premises, a range of teas to help you with everything from detox to serenity to weight. In the rear is a smart consultation area where you can meet a doctor in private to help find a remedy that suits your needs.

Photos
Sen, Unit 4, Market Street, Spitalfields, London E1 6DT

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October 27, 2005

London To Ban Adverstencils?

by Guy Brighton in Guerrilla Marketing

Adverstencil London.jpgDan Smyth wrote in to give us some feedback on stencilling. He tell us about London council’s plans to ban the use of stencilling for advertising. He says,

“Personally I quite like the odd bit of stencil graffiti, but as a local government officer also understand the huge cost of graffiti removal (London local gov’s = approx £5M taxpayers’ ££ a year).

London council’s are currently gearing up against flyposting - with actions being taken against some of the bigger records labels and distributers - but to see this new trend of defacing by their advertising companies is a bit of a worry. The odd bit of independant art I like, but I am not sure about this new tactic - if my streets become a board of trivial ‘adverstencils’ I won’t be happy!”

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October 26, 2005

Interview With Max Goldman, Corporate Blogger At Success Factors

by Guy Brighton in Creative Thinking

PSFK Joinee MaxMax Goldman was hired with a primary objective to develop a blog to help promote the enterprise software company Success Factors. We thought we’d ask him about the joys and pains of being a corporate blogger.

So Max, how did you get here?

I had done a little blogging before and that was enough to get called in for an interview. The company was smart enough to know that blogging was an important communications mechanism – still quite visionary for a corporation, I think – and knew it had to get involved, but wasn’t sure exactly how to attack the opportunity. If you look at the original job description, they wanted someone with a journalism degree but no one they found was technically savvy enough to fit the rest of the role. Coming from an entrepreneurial background, I think I was the right guy to take on the unstructured job of figuring out exactly how to leverage blogging to help create a conversation with our customers and prospects.

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October 25, 2005

Media Ideas: Snowboard Mag, US/International

by Guy Brighton in Media Planning & Strategy

We like Snowboard because it’s a magazine with a difference. It’s not another sports lifestyle magazine – it’s a product guide put together in as slick as way as Cargo. Actually that description does the mag a big disservice. To be honest, I met the head of advertising, Gary Hansen in a Seal Beach, California, surf store. He showed me the slick reviews where snow-board personalities rate the products. There are also store reviews, fashion, interviews with product designers and a few photos of snow chucked in for good measure. Currently the mag features a lot of snowboard products, so when is your brand going to get in there and make a difference?

Adverting Contact: gary@snowboard-mag.com
Snow Board: www.snowboard-mag.com

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Media Ideas: Columbus Melt, Ohio

by Guy Brighton in Media Planning & Strategy

Columbus Melt is a pocket size mag full with a lot of heart and even more crazy personality. The issue we picked up featured a female Kiss cover group on the cover and ran stories on local bars and gigs. It probably plays towards the city’s student and ex-student population. There are intelligent reviews of the better films about to be released in Columbus and we just love the fact that the editor mentioned Alan Titchmarsh in the editor’s letter. Enough said.

Editor: Kevin@meltmag.com
www.meltmag.com

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Media Ideas: Kilimanjaro Magazine, UK/International

by Guy Brighton in Influencer Targeting, Media Planning & Strategy

Kilimanjaro_magazineKilimanjaro is a new magazine from London printed on news print in a broad sheet style 680X480 and sold  at posh places like the Tate Modern, Magma, Centre Pompidou and Colette in
Paris and the New Museum in New York. It likes to bring together like-minded contributors stemming from different art disciplines including photography, illustration, fine art and collage - the last issue featured Alexander McQueen, Chris Ofili, Hardy Blechman, Patrick Burgoyne, Erwin Wurm and Zed Nelson. Nice - and the concept is based on the early 1940’s
newsprint!

The title of the next issue is ” Seventeen” (17) / youth Culture and this will be based on what is relevant at the age. Out in Feb during the fashion week 2006. Kilimanjaro told IF that they had a policy of just carry on advertiser / sponsorship per Issue and so they arrange a waiting list and try only to work with like minded- creative brand.

Editor: Olu Odukayoa
Kilimanjaro Magazine

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October 24, 2005

Site Visit: Yoyamart Children’s Store, NYC

by Guy Brighton in Retail

yoyamart1.jpgYoyamart on the edge of New York’s Meat Packing district is a lifestyle store for kids – and also for parents. In fact, the concept is much like a store for little people rather than children.

Clothes line up on the wall, just like they do in mom’s stores. And the toys? They have all chosen for a sense of style by the French owner - are a mix of educational and interactive items. Many toys are interactive in a way that the toy needs to be taken home to be completed – or even completed in store.

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More Stories

Should You Have A Blog?

Should You Have A Blog?

By Ben Garfinkel Of Industrial Brand Creative.

In the early to mid 1990s the Internet was hitting the mainstream and clients were asking the same questions about websites as they are now about blogs and blogging… Continue reading

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AMEX IN:NYC Mint Promotion

AMEX IN:NYC Mint Promotion

We just kinda liked this. It’s a box of mints shaped like a credit card with the Amex special NYC card logo emblazoned across it. Simple ideas can work too!

Pictures: 1, 2… Continue reading

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Tokyo Nano Take Home Promotion

Tokyo Nano Take Home Promotion

On the walls of the Tokyo subway system, Apple has stuck up replicas of their iPod nano. You can take one off the wall and take it home. On the reverse side were the… Continue reading

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Creative Ideas: The W+K Bookstall

Creative Ideas: The W+K Bookstall

When the British goverment’s publicity department, the COI, wanted to bring their staff closer to their agencies recently, they held a market. A real market. Agencies were asked to man a stall at Borough Market… Continue reading

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Research Ideas: Using Blogs For Consumer Ideas

Research Ideas: Using Blogs For Consumer Ideas

As the number of blogs has grown, more consumers are keeping web diaries dedicated exclusively to their favorite brands. Most of them are written without the consent of the companies that own the brands; some… Continue reading

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Event: Safe Exhibition, NYC

Event: Safe Exhibition, NYC

Safe is an exhibtion at New York’s MoMA with an array of design objects that are meant to make us feel secure. Objects range from exotic stuffed birds or hanging tents to protect trees.

Until Jan… Continue reading

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Event: Nike Considered & Sneaker Freaker Launch, Melboure

Event: Nike Considered & Sneaker Freaker Launch, Melboure

Sneaker Freaker will be launching the new Nike [co]+LAB project on October 27th. The night will feature designs from Groovevisions. RSVP by October 25th to colab@sneakerfreaker.com… Continue reading

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Vonnegut Is A Liar

Vonnegut Is A Liar

Vonnegut promised he’d never write another book. Thankfully, he lied. The author of such Amercian classics as Breakfast of Champions and Slaughterhouse Five has brought back his sharp wit and unique perspective for one more… Continue reading

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A Way To Check A Blog's Traffic

A Way To Check A Blog’s Traffic

Considering advertising on a blog but not quite sure to believe that visitor count the editor has emailed you? Many sites employ Sitemeter to monitor their stats - you can tell if you notice a… Continue reading

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Horror Film Supports Blood Drive

Horror Film Supports Blood Drive

How’s this for a bit of social consciousness: the sequel to the horror Saw (Saw 2) is promoting a drive for young people to give blood up until Halloween at cities across the US. The… Continue reading

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Advertising On 3G Phones

Advertising On 3G Phones

Mobile phone company 3 is planning to become one of the world’s first telecom operators to sell airtime on its own network to advertisers, opening up its 3.2 million British customers to targeted marketing and… Continue reading

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Customize Your Mini's Roof

Customize Your Mini’s Roof

On PSFK, Rebecca Carter writes about a new website called Roof Studio - where customers can create and download designs to customer the roof of their Mini. I couldn’t get into the section where you… Continue reading

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Participant Marketing: Wedding Crashers

Participant Marketing: Wedding Crashers

An article in Newsweek looks at how firms are embracing their consumers efforts to get involved with brands and the content brands’ produce. One example they give is the ‘make-your-own-trailer’ for the hit film Wedding… Continue reading

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Bals Tokyo Store Launches

Bals Tokyo Store Launches

Bals Tokyo is a new store that’s opened in Naka-Meguro that aims to be a lifestyle brand with the mission of “Proposing a Stylish Life for the Upper-middle Class.” The store’s 2,765-sq meter complex was… Continue reading

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Street Marketing: Vitamin Water Promotion

Street Marketing: Vitamin Water Promotion

Doug Jaeger spotted this promotion by Vitamin Water on the streets of New York. Passers by get to spin a bottle of Vitamin Water and win a prize (??). Doug says:

Vitamin Water creates a wheel… Continue reading

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