October 31, 2005
We noticed this clever idea from Maxpower at the fashionable London market Up Market last weekend. Maxpower is an online gambling site and they hired space at the market to set up a casino table. The table was clearly obvious between two fashion stalls - the execution wasn’t too hot, to be honest, but it was pretty simple and effective - and probably pretty cheap.
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Sen is a a new chain of stores from Hong Kong that are opening up in London. The stores offer a modern angle on traditional chinese medicine. The stores have a range of offerings: fruit smoothies made on the premises, a range of teas to help you with everything from detox to serenity to weight. In the rear is a smart consultation area where you can meet a doctor in private to help find a remedy that suits your needs.
Sen, Unit 4, Market Street, Spitalfields, London E1 6DT
October 27, 2005
Dan Smyth wrote in to give us some feedback on stencilling. He tell us about London council’s plans to ban the use of stencilling for advertising. He says,
“Personally I quite like the odd bit of stencil graffiti, but as a local government officer also understand the huge cost of graffiti removal (London local gov’s = approx £5M taxpayers’ ££ a year).
London council’s are currently gearing up against flyposting - with actions being taken against some of the bigger records labels and distributers - but to see this new trend of defacing by their advertising companies is a bit of a worry. The odd bit of independant art I like, but I am not sure about this new tactic - if my streets become a board of trivial ‘adverstencils’ I won’t be happy!”
October 26, 2005
Max Goldman was hired with a primary objective to develop a blog to help promote the enterprise software company Success Factors. We thought we’d ask him about the joys and pains of being a corporate blogger.
So Max, how did you get here?
I had done a little blogging before and that was enough to get called in for an interview. The company was smart enough to know that blogging was an important communications mechanism – still quite visionary for a corporation, I think – and knew it had to get involved, but wasn’t sure exactly how to attack the opportunity. If you look at the original job description, they wanted someone with a journalism degree but no one they found was technically savvy enough to fit the rest of the role. Coming from an entrepreneurial background, I think I was the right guy to take on the unstructured job of figuring out exactly how to leverage blogging to help create a conversation with our customers and prospects.
October 25, 2005
We like Snowboard because it’s a magazine with a difference. It’s not another sports lifestyle magazine – it’s a product guide put together in as slick as way as Cargo. Actually that description does the mag a big disservice. To be honest, I met the head of advertising, Gary Hansen in a Seal Beach, California, surf store. He showed me the slick reviews where snow-board personalities rate the products. There are also store reviews, fashion, interviews with product designers and a few photos of snow chucked in for good measure. Currently the mag features a lot of snowboard products, so when is your brand going to get in there and make a difference?
Columbus Melt is a pocket size mag full with a lot of heart and even more crazy personality. The issue we picked up featured a female Kiss cover group on the cover and ran stories on local bars and gigs. It probably plays towards the city’s student and ex-student population. There are intelligent reviews of the better films about to be released in Columbus and we just love the fact that the editor mentioned Alan Titchmarsh in the editor’s letter. Enough said.
Kilimanjaro is a new magazine from London printed on news print in a broad sheet style 680X480 and sold at posh places like the Tate Modern, Magma, Centre Pompidou and Colette in
Paris and the New Museum in New York. It likes to bring together like-minded contributors stemming from different art disciplines including photography, illustration, fine art and collage - the last issue featured Alexander McQueen, Chris Ofili, Hardy Blechman, Patrick Burgoyne, Erwin Wurm and Zed Nelson. Nice - and the concept is based on the early 1940’s
The title of the next issue is ” Seventeen” (17) / youth Culture and this will be based on what is relevant at the age. Out in Feb during the fashion week 2006. Kilimanjaro told IF that they had a policy of just carry on advertiser / sponsorship per Issue and so they arrange a waiting list and try only to work with like minded- creative brand.
October 24, 2005
Yoyamart on the edge of New York’s Meat Packing district is a lifestyle store for kids – and also for parents. In fact, the concept is much like a store for little people rather than children.
Clothes line up on the wall, just like they do in mom’s stores. And the toys? They have all chosen for a sense of style by the French owner - are a mix of educational and interactive items. Many toys are interactive in a way that the toy needs to be taken home to be completed – or even completed in store.
By Ben Garfinkel Of Industrial Brand Creative.
In the early to mid 1990s the Internet was hitting the mainstream and clients were asking the same questions about websites as they are now about blogs and blogging… Continue reading| Comments
We just kinda liked this. It’s a box of mints shaped like a credit card with the Amex special NYC card logo emblazoned across it. Simple ideas can work too!
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On the walls of the Tokyo subway system, Apple has stuck up replicas of their iPod nano. You can take one off the wall and take it home. On the reverse side were the… Continue reading| Comments
When the British goverment’s publicity department, the COI, wanted to bring their staff closer to their agencies recently, they held a market. A real market. Agencies were asked to man a stall at Borough Market… Continue reading| Comments
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Safe is an exhibtion at New York’s MoMA with an array of design objects that are meant to make us feel secure. Objects range from exotic stuffed birds or hanging tents to protect trees.
Until Jan… Continue reading| Comments
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How’s this for a bit of social consciousness: the sequel to the horror Saw (Saw 2) is promoting a drive for young people to give blood up until Halloween at cities across the US. The… Continue reading| Comments
Mobile phone company 3 is planning to become one of the world’s first telecom operators to sell airtime on its own network to advertisers, opening up its 3.2 million British customers to targeted marketing and… Continue reading| Comments
On PSFK, Rebecca Carter writes about a new website called Roof Studio - where customers can create and download designs to customer the roof of their Mini. I couldn’t get into the section where you… Continue reading| Comments
An article in Newsweek looks at how firms are embracing their consumers efforts to get involved with brands and the content brands’ produce. One example they give is the ‘make-your-own-trailer’ for the hit film Wedding… Continue reading| Comments
Bals Tokyo is a new store that’s opened in Naka-Meguro that aims to be a lifestyle brand with the mission of “Proposing a Stylish Life for the Upper-middle Class.” The store’s 2,765-sq meter complex was… Continue reading| Comments