October 17, 2005
Site Visit: Discovery Wines, NYC
Select the right wine every time. Discovery Wines is a new store sat in New York’s East Village with a vast selection of wines in a modern, accessible and welcoming environment.
Wine selection is enhanced by two features: firstly a wine tasting area where tasting and classes are held - a superb long bar granting flexibilty for different types of events.
The second feature to really assist customers is Dicovery Wines’ innovative kiosk system. Scan your wine bottle and the system gives you history behind the wine and recommendations for the kind of food you should have with it. Alternatively, use the kiosk to find a wine for your dinner plans tonight.
What makes this idea different? Evolves wine buying. Avoids stuffiness, overcomes elitism. Photos: 1, 2, 3, 4
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