October 20, 2005

Street Marketing: Vitamin Water Promotion

by Guy Brighton

Doug Jaeger spotted this promotion by Vitamin Water on the streets of New York. Passers by get to spin a bottle of Vitamin Water and win a prize (??). Doug says:

Vitamin Water creates a wheel of fortune for their flavors. With what appears to be celebrity endorsement from katie couric, paris hilton, cramer from seinfeld, and dr.phil. The CEO is here with his marketing team as an MC greets passers by.

Article categories: Creative Thinking, Food & Drink, Guerrilla Marketing, Outdoor Marketing

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