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2005 November | Marktd
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November 30, 2005

Why be creative?

by Henry Lambert in Creative Thinking

wk_logo.gif
W+K London have an interesting post on their blog regarding creativity and how relevant it is to advertising and marketing. The argument centres on Marc Babej of Being Reasonable who has written on his site that ‘Few notions in advertising are more overhyped and blathered about than “creativity.” In fact, “creativity” has been used so broadly and universally as to become an equal opportunity claim – invoked regardless whether an agency demonstrates it in practice.’ Babej uses the famous David Ogilvy quote that: ‘f you spend your advertising budget entertaining the consumer, you’re a bloody fool. Housewives don’t buy a new detergent because the manufacturer told a joke on television last night. They buy the new detergent because it promises a benefit.’

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Interview With David Parmet, Blog-Star Maker

by Guy Brighton in Creative Thinking

english-cut-blog-75.jpgDavid Parmet is a freelance PR and marketing professional who specializes in promoting bloggers and web 2.0 projects. He recently helped with the promotion of English Cut and Stormhoek wine – two blog favorites within the blogorati. IF caught up with him to talk about his approach to promoting English Cut in the US.

Q. The English Cut blog has become very popular. Why?

I would say Bespoke is not very well known outside of a few customers in the US. Tom has been instrumental in introducing bespoke to a whole new audience in the US.

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Inspiration: Early 80s Video Game Ads

by Guy Brighton in Creative Thinking

64644793_6dfd566870_s.jpgHere’s a Flickr set of 1982/1983 video game ads for your inspiration and amusement.

Flickr

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November 29, 2005

Sci Fi Channel Lost Sock Promotion

by Guy Brighton in Creative Thinking, Entertainment, Guerrilla Marketing

Lost-Sock-Poster.jpgTens of thousands of ‘lost-sock’ posters have hit the streets and laundries of New York City in a campaign to find 130,000 lost socks. 130,000 “lost socks” being placed into service wash bags. This is a poster we saw in Williamsburg (click to enlarge) - it has the words ‘Nothing Stays Lost Forever’ and points people to a website with a game where you can win an XBOX 360, a plasma telly and speakers. The campaign promotes the Bermuda Triangle TV show on the TV channel.

NothingStaysLostForever

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Media Ideas: Lace Magazine, Germany

by Guy Brighton in Fashion, Media Planning & Strategy

a3108e3ede.jpgLace Magazine is a twice yearly publication that focuses on sneakers. The latest issue features coverage of Hamburg’s best stores, a report on Nike iD, Nina Braun’s knitted sneakers, plus news about all the latest sneakers and more!

Lace Magazine

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Media Ideas: The Compendium, Philadelphia

by Guy Brighton in Media Planning & Strategy, Music

compendium-bigThe Compendium is a local music mag for the Philly scene we picked up in the cool neighborhood of Northern Liberties. It’s a free newsheet with a mix of columns, interviews, articles and reviews. Current ads offer recording studio facilities. There’s also a sister website. They say:

We want to educate and inform you, the music enthusiast, about what a great music scene Philadelphia has. We do this through our Magazine (The Complendium) and through our web site (localmusicnetwork.com). Inside the magazine you’ll find Columns written by people involved in the local scene and interviews with local performers. Our web site picks up where the magazine leaves off.

Local Music Network
Ad & Editorial Contact: brain@localmusicnetwork.com

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Media Ideas: Aria Magazine, Italy/UK

by Guy Brighton in Media Planning & Strategy

ariamagazine.jpgAria is an arts and culture magazine published out of Milan and written in English & Italian. It aims to cover ‘Emotional Geography’ quarterly with columns dealing with travelling and mobility in a new way. As they say:

“Aria is the offsping of the ascent of new connecting technologies, opening new ways to the perceptions of space and time and pushing us to the encoding of a new virtual geography that now more than ever makes us travellers.”

Aria Magazine
Contact: Maura Saladini
Media Kit

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Guardian Newspaper Launches Branded RSS Reader

by Guy Brighton in Creative Thinking, Online & Web Services, Online Marketing

As RSS becomes an increasingly important medium for web-browsing, the rise of branded RSS feed readers has been an obvious next step. Today, the Guardian Unlimited has launched NewsPoint, a branded RSS newsreader with automatic subscriptions to a selection of feeds across the web.

Guardian NewsPoint

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November 28, 2005

Nokia Creates NSeries Blog For Bloggers

by Guy Brighton in Electronics, Influencer Targeting, Public Relations, Telecom, Web & Technology

Nokia has created a blog to disseminate information about its new series of Nseries phones. The site, called the Nseries N90 Blogger Relations Blog site offers blogger and media information that can be repurposed and utilized in blog postings about the N90. It also gives a running commentary about who’s blogging about the N90, which is interesting.

A pretty good way to engage the blogosphere. But what we really want to know is: how do we get a free phone??!! :)
Nseries Blogger Site

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More Stories

Site Visit: Smart/340 Madison

Site Visit: Smart/340 Madison

On our way to shoot the new Fila store(check back later this week), IF couldn’t resist our gearhead side and shot the Smart exhibit at 340 Madison. It’s actually in the lobby of the building… Continue reading

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Hugh MacLeod's Top 15 Blogs

Hugh MacLeod’s Top 15 Blogs

The Gaping Void lists his 15 top blogs:

“I’m going to give you a list of bloggers who I rate highly. Read them reguarly, and after a while you should discover why what they do works… Continue reading

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Diesel's Fifty Book

Diesel’s Fifty Book

Diesel is celebrating the 50th birthday of its president founder Renzo Rosso with a book called Fifty: "a book that sums up and displays the
unique Diesel attitude and lifestyle reflected in its collections, its
business approach… Continue reading

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NYT: Budget & Hasbro Blog Campaigns

NYT: Budget & Hasbro Blog Campaigns

The New York Times has a good write up on the campaigns by Hasbro and Budget Rent a Car where the brands turned to the blogosphere to raise awareness, loyalty and sales.

New York Times… Continue reading

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Other News Worth Noting

Other News Worth Noting

Microsoft Marketing Misses

Donny Deutsch Gets A Decent Kicking By John Davidson And Gamer Friends

eBay Guerrilla Hunt

Grey Goose Branded Entertainment

Is Coke losing its fizz?… Continue reading

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Mirror Mirror on the Wall...

Mirror Mirror on the Wall…

By Ben Garfinkel of Industrial Brand Creative

Recently we became aware of the startling similarity between our blog (the Industrial Brand blog) and that of another local company’s. How’d we find out? Well, they called on… Continue reading

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Interview With Mark Kaplan, US Mobile Marketer

Interview With Mark Kaplan, US Mobile Marketer

Mark Kaplan is one of leading mobile marketers in the US, recently giving the keynote speech CITA’s Wireless IT & Entertainment conference in San Francisco. In this interview with IF he talks about the opportunities… Continue reading

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Mobile Portal For Your Website

Mobile Portal For Your Website

Mobile content firm Echovox has launched a white-label service that lets website owners set up their own branded mobile content portal ‘within minutes’. The service, called m-Boost is an affiliate portal aimed at website owners… Continue reading

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Creating Brand Experience Through Taste

Creating Brand Experience Through Taste

Influx points to Nomad - a French company specializing in connecting a client’s brand values to a gastronomic experience. The company has a blue-chip client list that includes; Absolut, Gap, Jaguar and Nokia.

Nomad is known… Continue reading

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Technorati Search Plugin For Firefox

Technorati Search Plugin For Firefox

If you ever want to know what bloggers were commenting on an article you are reading on the web (and what they have to say about it), try adding this search plugin for Firefox that… Continue reading

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British Marketers Won't Get It 2

British Marketers Won’t Get It 2

A recent blog post from Richard Edelman reminded me of the post I wrote last July on returning back from the UK to New York. I was pretty amazed at the time about the British… Continue reading

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Site Visit: Pop Burger Bar

Site Visit: Pop Burger Bar

The idea: A fresh take on fast food. Description: Restaurateur Roy Liebenthal and designer Ali Tayar’s brought fast food to modern life with their new concept. Pop Burger sells fast food: Burgers, hotdogs… Continue reading

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Is There Anything Canadian About Our Design?

Is There Anything Canadian About Our Design?

Vancouver, BC Canada. Friday, November 18th marked the launch of the much anticipated Society of Graphic Designers of Canada [GDC] biennial Graphex National Design Competition. The panel of renowned international judges consisted of Rick Poynor… Continue reading

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PSP Brandalism

PSP Brandalism

Floyd Hayes from Cunning emailed us to give us his POV on the latest PSP Graffiti campaign in the US.

I spotted more Sony PSP “kids” graffiti off Bedford Avenue in Williamsburg. Sony’s brandalism is… Continue reading

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Media Ideas: Push Grafixzine

Media Ideas: Push Grafixzine

Push Grafix is a smart online magazine that focuses around one theme every two months. What’s nice about it also is the length: while some ezines seem to go on forever, Push has less than… Continue reading

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