November 29, 2005

Guardian Newspaper Launches Branded RSS Reader

by Guy Brighton

As RSS becomes an increasingly important medium for web-browsing, the rise of branded RSS feed readers has been an obvious next step. Today, the Guardian Unlimited has launched NewsPoint, a branded RSS newsreader with automatic subscriptions to a selection of feeds across the web.

Guardian NewsPoint

Article categories: Creative Thinking, Online & Web Services, Online Marketing

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | |

Popular Articles


New Guardian Campaign from W+K London
The lovely new work for the Guardian newspaper by W+K London. They say: "The work highlights the core values upon which The Guardian is founded. There are four e...

BMW Launches Branded Audiobooks
Leading authors at the publisher Random House have written 45-minute audio books, each one featuring a different BMW car. The audio books are available at www.bmwau...

Shock: Podcasts Are The Future
If you haven't drunk the Podcast Koolaid just yet, maybe you should read this article in the Guardian newspaper. There's the usual excitement plus some comments on ...

The Guardian
This is the latest creative work for UK newspaper, the Guardian. W+K have posted the following background information on the campaign: "All based around The Guar...

Newspaper Relaunch Strategy
An article provides some insight into the multi-million pound marketing relaunch of the Guardian newspaper in the UK. The campaign focused on three key messages: th...

Media Ideas: London’’s Upbeat Paper
News International is planning to launch a new freesheet called the London Paper - described as a "very upbeat newspaper for optimistic young Londoners". The Guardi...

Leave a Comment

We're open to critical discussion but not abuse or spam. Note that your IP address will be published alongside your comment.

You must be logged in to post a comment.

Subscribe

Search PSFK

Recent Stories

About Marktd

    Marktd aims to inspire an audience of creative minds in the marketing and advertising industries and beyond. It is published by PSFK. contact us.

Sponsored by PSFK

Advertise On Marktd

Hosting Provider

Sponsored Links