November 7, 2005
Nike To Shift Advertising To Digital Only?
Nike will this week launch an integrated mobile, online and video
podcasting push, for its latest football boot range Ronaldinho Tiempo
Legend, the NMA reports. Video of footballer Ronaldinho’s training
session will only available via digital channels. There will be no
above-the-line media spend for the campaign.
According to Nike lead global producer David
Reti, the company is increasingly doing digital-only work. "It’s all
driven by the idea, so if suitable we’ll do just digital," he said.
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