December 31, 2005
Site Visit: Agatha Ruiz De La Prada
Opening recently in Soho is Agatha Ruiz De La Prada’s first US showroom. Sporting a simple yet impactful interior, the shop does a lot to distance itself from the common white box approach of many other Soho fashion retailers. IF stopped in for a little chroma-therapy and had a look around.
December 23, 2005
Top Ten Design Blogs of 2005
We are a design team as well as proud bloggers. As such, we’ve discovered many great blogs that cover issues affecting the design, advertising, marketing, PR, photography and illustration communities. After analyzing numerous blogs, we’ve selected our Top Ten picks for 2005 that we feel have contributed to the design industry in a tangible way. The criteria for our selections were simple: chosen sites needed to not only catch our eye with superb style and visual language, but more importantly with intelligent content and discourse relating to the diverse audience within the design field. Many blogs lean toward the serious or academic side, while others are sources of surprising news, events and even humour. Our sincere thanks and admiration to all the bloggers in our list - you’ve informed us, moved us, entertained us and most importantly inspired us to become better designers. Keep up the great blogging!
Unsilent Night
Early on in my consumption of podcasts I discovered Kurt Anderson’s Studio 360. Kurt covers the arts and culture scene on KCRW, the California based public radio station that used to be home to another favourite, Joe Frank. Anyway, in the most recent podcast, Kurt talks to Phil Kline, founder of Unsilent Night. According to Phil, in 1992 he had two dozen boom boxes lying around and decided to go carolling. He loaded up the boom boxes with cassette tapes and handed them out to friends who then paraded through the neighbourhood. Now, 13 years later over 100 boom boxes and 500 people take part. The cool thing is that all the boom boxes play just slightly out of sych, creating an incredible aural experience according to Phil. Though this year’s event has already taken place, make sure you catch it next year if you are in New York, Philadelphia; Tallahassee; San Diego; San Francisco; Vancouver; Middlesborough, England; Sydney, Australia; Tucson or Whitehorse, Yukon.
Listen to the podcast segment here.
December 22, 2005
Fashion Marketing
An article in the NY Times talks about how Gabrielle Chanel would market her products by now:
Through her blog, CocoDope.com, she would not only acquire a dedicated audience, but she would also understand that she had lost her customers by the time the sales racks of Saks or the worthy pages of Vogue could carry her name into the heartland. She would realize, above all, that to be an iconoclast in 2006 she would have to think of Web technology not merely as a marketing and selling tool but also as the primary form of expression in her time.
T Mobile Stripper Game
We’re not going to say anything about brand values. A game where you’re a streaker on a soccer pitch - the better you get, the better you look!
December 21, 2005
TV Advertising Isn’t Dead, Creativity Is Asleep
“TV is not dead, but if you’re going to do TV, you have to create stuff that people seek out. Just because you buy 30 seconds doesn’t mean you’ll have an impact. You have to do something remarkable with it.” David Lubars, Creative Director, BBDO.
Anyfilms Promo By Samsung
Samsung have a nifty promotion where they ask webusers to solve a mystery by creating films about a mystery. Users are asked to roll different versions of the film to find the answers. The problem is that there are possible 11,000 variations of the film depending on the configuration the user chooses. The promo therefore cleverly gets the user to rework their film time and time again to try to solve the mystery.
The execution, to be honest, is a bit jolty, the direction a little dodgy, the acting a little wooden. But a smart idea that gets people involved. Of course, there is much use of the phone in the film - but it’s used in a pretty natural way. All in all, I think they call it brand entertainment, no?
Interview With Ben Lerer Of The Thrillist

The Thrillist is one of a new batch of sites that are targeting afite.
Where did you get the idea for Thrillist?
We had the idea about a year ago when we recognized a total lack of targeted content for men in New York City. We wanted to create a service that found restaurants, gadgets, clothing, bars, etc that had us in mind but we didn’t know how to deliver it to readers.
Quicker Flicker
For all you bloggers out there: a website called QuickrFlickr will generate HTML code for sets of Flickr photos, allowing bloggers to get easy HTML to publish their photos.
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Ad Blog Review (or: Why Most Ad Blogs Suck!!!)
By George Parker
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Site Visit: NYC Holiday Windows
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Brand Experience: Live Art
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Pop Up : Stunt Or Stores
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Onion: I’d Love This Product Even If I Weren’t A Stealth Marketer
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Brand Josh Spear
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Branding Nations
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Site Visit: Hollister, Dallas
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Inspiration: Web 2.0 Examples
If any of you guys are scratching your heads wondering whether you really understand what Web 2.0 means, then check out this museum of Web 2.0 sites. Great examples to help you figure it all… Continue reading


