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2005 December | Marktd
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December 31, 2005

Site Visit: Agatha Ruiz De La Prada

by David Pinter in Retail

PSFKInt2.jpg

Opening recently in Soho is Agatha Ruiz De La Prada’s first US showroom. Sporting a simple yet impactful interior, the shop does a lot to distance itself from the common white box approach of many other Soho fashion retailers. IF stopped in for a little chroma-therapy and had a look around.

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December 23, 2005

Top Ten Design Blogs of 2005

by Industrial Brand in Creative Thinking, Design, Media & Publishing, Public Relations

top_ten_design_blogs_IF.jpgWe are a design team as well as proud bloggers. As such, we’ve discovered many great blogs that cover issues affecting the design, advertising, marketing, PR, photography and illustration communities. After analyzing numerous blogs, we’ve selected our Top Ten picks for 2005 that we feel have contributed to the design industry in a tangible way. The criteria for our selections were simple: chosen sites needed to not only catch our eye with superb style and visual language, but more importantly with intelligent content and discourse relating to the diverse audience within the design field. Many blogs lean toward the serious or academic side, while others are sources of surprising news, events and even humour. Our sincere thanks and admiration to all the bloggers in our list - you’ve informed us, moved us, entertained us and most importantly inspired us to become better designers. Keep up the great blogging!

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Unsilent Night

by Industrial Brand in Creative Thinking, Music

Early on in my consumption of podcasts I discovered Kurt Anderson’s Studio 360. Kurt covers the arts and culture scene on KCRW, the California based public radio station that used to be home to another favourite, Joe Frank. Anyway, in the most recent podcast, Kurt talks to Phil Kline, founder of Unsilent Night. According to Phil, in 1992 he had two dozen boom boxes lying around and decided to go carolling. He loaded up the boom boxes with cassette tapes and handed them out to friends who then paraded through the neighbourhood. Now, 13 years later over 100 boom boxes and 500 people take part. The cool thing is that all the boom boxes play just slightly out of sych, creating an incredible aural experience according to Phil. Though this year’s event has already taken place, make sure you catch it next year if you are in New York, Philadelphia; Tallahassee; San Diego; San Francisco; Vancouver; Middlesborough, England; Sydney, Australia; Tucson or Whitehorse, Yukon.
Listen to the podcast segment here.

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December 22, 2005

Fashion Marketing

by Guy Brighton in Creative Thinking

An article in the NY Times talks about how Gabrielle Chanel would market her products by now:

Through her blog, CocoDope.com, she would not only acquire a dedicated audience, but she would also understand that she had lost her customers by the time the sales racks of Saks or the worthy pages of Vogue could carry her name into the heartland. She would realize, above all, that to be an iconoclast in 2006 she would have to think of Web technology not merely as a marketing and selling tool but also as the primary form of expression in her time.


New York Times

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T Mobile Stripper Game

by Guy Brighton in Online Marketing

We’re not going to say anything about brand values. A game where you’re a streaker on a soccer pitch - the better you get, the better you look!

Stripper Game

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December 21, 2005

TV Advertising Isn’t Dead, Creativity Is Asleep

by Guy Brighton in TV Advertising

“TV is not dead, but if you’re going to do TV, you have to create stuff that people seek out. Just because you buy 30 seconds doesn’t mean you’ll have an impact. You have to do something remarkable with it.” David Lubars, Creative Director, BBDO.

USA Today Article

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Anyfilms Promo By Samsung

by Guy Brighton in Creative Thinking, Online Marketing, Telecom

AnyfilmssamsungSamsung have a nifty promotion where they ask webusers to solve a mystery by creating films about a mystery. Users are asked to roll different versions of the film to find the answers. The problem is that there are possible 11,000 variations of the film depending on the configuration the user chooses. The promo therefore cleverly gets the user to rework their film time and time again to try to solve the mystery.

The execution, to be honest, is a bit jolty, the direction a little dodgy, the acting a little wooden. But a smart idea that gets people involved. Of course, there is much use of the phone in the film - but it’s used in a pretty natural way. All in all, I think they call it brand entertainment, no?

Anyfilms.Net

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Interview With Ben Lerer Of The Thrillist

by Guy Brighton in Entertainment, Food & Drink, Influencer Targeting, Media Planning & Strategy, Youth Marketing

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The Thrillist is one of a new batch of sites that are targeting afite.

Where did you get the idea for Thrillist?

We had the idea about a year ago when we recognized a total lack of targeted content for men in New York City. We wanted to create a service that found restaurants, gadgets, clothing, bars, etc that had us in mind but we didn’t know how to deliver it to readers.

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Quicker Flicker

by Guy Brighton in Creative Thinking

For all you bloggers out there: a website called QuickrFlickr will generate HTML code for sets of Flickr photos, allowing bloggers to get easy HTML to publish their photos.

QuickrFlickr

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More Stories

Ikea's A Little Fabric Campaign

Ikea’s A Little Fabric Campaign

What is it about Ikea that lets their agencies do amazing work? This campaign by Forman & Bodenfors stretches fabric around mail boxes, benches and bike seats to get the point across that a little… Continue reading

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Blogs Take It Offline

Blogs Take It Offline

Blogs have been increasing their audience loyalty by engaging in meet-ups with their readers. Engadget have been running occasional reader nights in places like DC and Seattle. Now Rafat Ali takes his PaidContent.org on the… Continue reading

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Media Ideas: Teen Girl Sites

Media Ideas: Teen Girl Sites

A list:
- Alloy
- MTV
- Bolt
- TheSpark.com
- TeenPeople
- ElleGirl
- seventeen.com
- gURL.com
- tagged.com… Continue reading

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Inspiration: PostSecret Show, DC

Inspiration: PostSecret Show, DC

Washington-area artist Frank Warrren created a blog sharing homemade postscards detailing the confessions of anonymous contributors. Now he’s launched Postsecret: The Art Show. The $10 admission fee goes direct to a suicide prevention charity.

Postsecret. 3307… Continue reading

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Product Innovation: Wallpaper

Product Innovation: Wallpaper

Wallpaper can’t be described as the most dynamic product. Even the Flock trend we’ve seen in recent years looks back rather than forward. Now German company Single Tapete (’singles wallpaper’), which sells photographic wallpaper, featuring… Continue reading

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Transfer Video To PSP and iPod

Transfer Video To PSP and iPod

New software enables Hauppauge’s PC-based WinTV-PVR personal video recorders to create videos playable on Sony PSP or iPod video. The Wing application comes with three components: a plug-in for the popular TitanTV internet based… Continue reading

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Ad Blog Review (or: Why Most Ad Blogs Suck!!!)

Ad Blog Review (or: Why Most Ad Blogs Suck!!!)

By George Parker

Piers asked me to do a critique on ad blogs. He suggested I do a Technorati search and give my views on the top ten. Being a reasonable geezer, I did just that… Continue reading

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Site Visit: NYC Holiday Windows

Site Visit: NYC Holiday Windows

While we spend a lot of our time at IF! with an eye on the future and what’s next, we also become a bit nostalgic around the holidays. Top on our list of things to… Continue reading

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Brand Experience: Live Art

Brand Experience: Live Art

AM-Radio is a visual communications agency that uses a collective that consists of illustrators, graphic and web designers, photographers, DJs, and marketing creatives. In addition to those services they also specialize in live art installations… Continue reading

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Pop Up : Stunt Or Stores

Pop Up : Stunt Or Stores

Rob Walker in his Consumed section of the New York Times magazine analyses with Ron Pompei the pop up stores that have appeared in SoHo this Holiday season:

It’s because the temporary store can play so… Continue reading

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Onion: I'd Love This Product Even If I Weren't A Stealth Marketer

Onion: I’d Love This Product Even If I Weren’t A Stealth Marketer

There’s a fun write up from ironic paper The Onion by a buzz marketer.

The Onion… Continue reading

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Beautiful Brand Storytelling With Trovata

Beautiful Brand Storytelling With Trovata

Trovata must be one of our favorite brands. Not only do they make beautiful contemporary clothing but they weave little stories through their clothing. Each garment comes with a little pouch which carries a letter… Continue reading

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Other News Worth Noting

Other News Worth Noting

Store Spot: Voxx, Tokyo

BBC "Faces" Campaign Withdrawn

Undercover Flagship Store, Hong Kong

The Perils of Marketing Green-ness to Women

Brand Josh Spear

Ypulse On PSP Graff Campaign

Branding Nations

Victims Of The Logo Modernization Trend

Lawn Love in L.A.

Can PR Be A… Continue reading

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Site Visit: Hollister, Dallas

Site Visit: Hollister, Dallas

Hollister has been around for a few years now but as they don’t have a handy one on NYC, LA or London we hadn’t thought of them until we walked by one in the Galleria… Continue reading

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Inspiration: Web 2.0 Examples

Inspiration: Web 2.0 Examples

If any of you guys are scratching your heads wondering whether you really understand what Web 2.0 means, then check out this museum of Web 2.0 sites. Great examples to help you figure it all… Continue reading

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