December 8, 2005

Zoomers, Not Boomers

by Guy Brighton

In an article in Business Week, Dennis Pence, founder of women’s fashion retailer ‘Coldwater Creek’, tells the secret of his success: He’s targeting ‘Zoomers’ - baby boomers with a zest for living. They’ve got a lot of money and they want to upgrade their entire life.

Coldwater Creek

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