January 27, 2006
Advertising On Email Newsletters
What a great collaboration between brand and editorial - intentional or not. This Urban Junkies city guide email is sponsored by Paul Smith, the clothing brand. Paul Smith’s ads announce that they’re opening a new store in Borough Market. The editorial: a review of a new eatery in Borough Market and praise for the boom in the area. It just works so well for both parties.
Gives you any ideas?
Article Link | 
| Email This | |
Leave a Comment
You must be logged in to post a comment.