January 5, 2006
Advertising Strategies Challenged in High-Tech Age
NPR have an online radio show that explores the new ad strategies being considered in our modern age:
2006 is expected to be a challenging year for the advertising industry. Dollars continue to flow out of television budgets and into Internet ads. And viewers have more ways to skip commercials. With TiVos and iPods giving consumers more power, what’s an ad guy to do?
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