How Nike Learns From Mistakes

Nike Air Book
Nike are brilliant at the detail of brand. They don't just make sports shoes and apparel, they create the story and myth around their products. The latest exampl...

Nike Rush Hour
I love this ad from Nike. It absolutely nails Just Do It. ...

Five Mistakes Entrepreneurs Make When They Market
Seth Godin's out producing handy lists again - this time over at workhappy.net. In summary: * Expecting gratitude in exchange for having done something that was ha...

4 Mistakes Blackberry’s Made In Social Media Marketing
Rohit Bhargava writes an interesting and indepth analysis of the mistakes made by Blackberry when they tried a campaign to get users to share their stories. The fir...

Nike’s One Time Only
Nice animation. Also - nice that Nike gives the HTML code to let kids and folks like us put the video on our site. Nike ...

Chuck Anderson @ Nike
Artist Chuck Anderson (aka NoPattern) dropped IF! a kind email to tell us that he's put up some photos of his latest work on his site. Check out the beautiful and u...