Lexus Recall iPod Gift

Promotion Ideas: Lexus USB Pen
This goody bag gift made us feel like we were undercover spies. It's a pen from Lexus with a secret USB device! ...

Lexus Owners Get Priority Parking at Stadium
Lexus drivers in Philadelphia will soon be able to park in two priority parking areas at the Wachovia Center. As part of a new three-year advertising and sponsorsh...

Online Marketing: Lexus Podcast
As part of their support for the championship, Lexus has created a podcast for the US Open. Joseph Jaffee on his blog comments, "Lexus has really embraced podcastin...

Lexus Podcasting
Lexus is promoting their new IS model with weekly podcasts and videos on the microsite Lexus Fusion. The campaign is targeting African-Americans with the HipHop/Jaz...

Selling The Lexus Hybrid SUV
When Lexus were planning their new hybrid SUV, they asked a focus group why folk will buy it. The answer wasn’t about saving the planet – the group told the aut...

Lexus Launch
Lexus has, since its inception, always created interesting an innovative marketing. As part of the Toyota Company it was in many ways the blueprint for the Scion p...