Multicultural Marketing: Hispanic Water?

Marketing To Hispanics
Hispanics, the fastest growing demographic in the country, are projected to enjoy the most substantial increase in spending power during the next 15 years, Hispanic...

Targeting Hispanic Teens (& Parents) At Quinceanara
Very interesting article over at Hispanic Trending about how Quince Girl magazine brings together 15 year olds, parents and retailers during an important time in Hi...

Street Marketing: Vitamin Water Promotion
Doug Jaeger spotted this promotion by Vitamin Water on the streets of New York. Passers by get to spin a bottle of Vitamin Water and win a prize (??). Doug says: V...

Write Letters In Water
A new system makes letters and shapes in water. The wave generator's maker hopes to sell units to amusement parks in a science-entertainmnet package that combines s...

Brand Ideas: Fred Water On CNBC
If you've been a regular reader of PSFK or came to PSFK Conference Los Angeles 07, then you'll know about Fred, the water who's also your friend. A fresh product in...

LA Notes: Kaleidoscope Panel on Hispanic Culture
At the PSFK Conference Los Angeles, hispanic trends consultant and blogger Juan Guillermo Tornoe led a panel on the hispanic market in the US, the stereotyping it h...