February 15, 2006
Promotion Ideas: Celebrity Gifts
The New York Times takes a look at the concept of celebrity gift giving as a marketing activity. One professional gift handler that works with brands says:
“Celebrities are very discerning. If they like a product, it translates to the public as trendsetting. Buzz starts building around that type of interaction.”
Celebrity Freebies: A Force Irresistible? - New York Times
And here’s an example from Moto
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