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2006 March | Marktd
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March 31, 2006

Why Not To Blog

by Guy Brighton in Online Marketing, Public Relations

Online marketing voice, B.L. Ochman offers then “pithy” reasons why you shouldn’t blog.

B.L. Ochman’s weblog

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March 29, 2006

Jason Gaylor

by Industrial Brand in Design

Jason Gaylor brushesJason Gaylor is a very kind graphic designer. He makes beautiful Photoshop brushes, and gives them away for free! Why? Jason says: “he does not mind people using them as it’s a contribution to the community and spreads his work. He plans to continue to have free brush sets for download and he will create other sets for sale and license in the near future.”

Thanks Jason!

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The Creative Prosumer

by Guy Brighton in Creative Thinking

Prosumer

Carsten Beck of the Institue Of Future Studies said something at today’s SOF conference that really helped me understand the user generated movement:

“The brands made us passive. They made us want things that we didn’t need. So, we needed our own products.”

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Interview With George Murphy, Modo-Group

by Guy Brighton in Brand Experience

George_Murphy.jpgGeorge Murphy has taken his learnings from Coca-Cola and Starbucks to apply brand experience strategies for brands like Microsoft. We visited his consultancy Modo-Group in Seattle to understand why he sees ‘experience’ as such an important tool for dialog between brands and consumers.

Tell us a little about your background and the agency you have created

My marketing career started at Starbucks, right after law school. It was a small regional coffee roaster and retailer then, but well positioned for expansion after a successful IPO. I started in store development negotiating leases and from there bounced around new businesses development, store design, marketing and brand development. It was a very fluid organization in those days.

I started thinking about Modo Group while I was at The Coca-Cola Company. I was hired by the CMO in 2001 to develop an internal brand strategy and design team to help the company improve its story telling capabilities through design and experiences. We built a world class team of designers, strategists and retail experts based on a model developed while I was at Starbucks. In fact, I hired the former Starbucks VP of Creative Services, Wright Massey to lead the creative team.

Read the rest of this entry »

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Trends Lecture In Slovenia

by Guy Brighton in Market Research

Piers Fawkes SloveniaHere’s a picture of me giving my lecture to the ad execs in the audience at the Slovenia Advertising Festival. I spoke about how we monitor trends at PSFK, how to understand trends and what to do with them. I also gave the audience an insight into my 6 important Macro Trends.

There’s a copy for IF! subscribers here.

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Intrusive Advertising & Urban Spam

by Guy Brighton in Guerrilla Marketing, Outdoor Marketing

One of the points many of the Trend presenters made at the Future Marketing Summit last month in New York was how instrusive and desperate advertising was becoming. Treehugger’s Graham Hill criticised advertising in sand at the beach and stairways plastered with ads. Russell Davies notes the ‘urban spam’ he gets when he buys a cup of coffee - “We got given this cup and ‘to-go sleeve’ at Coffee Republic. It’s got a rubbish Motorola ad on it,” he says.

It’s something that us ‘ad blogs’ have to remember. We have a responsibility to encourage valuable dialog between brands and the consumer. Too often, ad blogs are too keen to parade the latest intrusive marketing campaign (normally from Brazil). Shouldn’t we be analyzing the state of an industry that supports the use of lamp-post poles (in public spaces) as ads for strip-bars, rather than praising the idea?

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T Mobile Laptop Station

by Guy Brighton in Outdoor Marketing, Telecom

Tmobile-Laptop-StationThis was a nice idea we found in Heathrow’s Terminal 3. It’s a promotion for the T Mobile WiFi service (which you have to pay for). We liked how it offers a ‘laptop’ to place your laptop on.

Click image to enlarge

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Photobooth

by Guy Brighton in Creative Thinking, Design, Outdoor Marketing

Photo-BoothSomethings just catch our eye. This good looking booth where you can print off your digital photos seemed to be in perfect position in Heathrow Airport. Just to add to the weepy goodbyes.

Click image to enlarge

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Berocca Promotion

by Guy Brighton in Food & Drink, Outdoor Marketing

BeroccaHere’s a fun promotion we saw on the platform of London’s Victoria Station earlier this week. Berocca is a vitamin/energy tablet you pop into your drink - the promotion plays on an old game and asks you to find 6 pairs from behind closed doors in 60 seconds. Natural.

Click image to enlarge

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More Stories

10 Rules For Trend Watching

10 Rules For Trend Watching

Grant McCracken directs his weighty thinking to Trend Watching and defines 10 rules for trend watching…. And we now have an increasingly crowded marketplace of suppliers.In these early days, there are many models and extravagantly different standards. Continue reading

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Site Visit: Quiksilver Soho

Site Visit: Quiksilver Soho

Spring has yet to fully arrive to the streets and parks of NYC. But for the mannequin population inhabiting all the store windows, it’s all about short sleeves and sunglasses. This contributor’s riding out the… Continue reading

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Teenager Creates Buzz About Brand

Teenager Creates Buzz About Brand

CNet suggests that a teenage girl who posted a video of herself talking about her break up actually helped promote Logitech cameras - as she played with all the affects Continue reading

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The 20 Most Important Tools Ever

The 20 Most Important Tools Ever

16 PotThere might be some inspiration here, maybe: Forbes.com has compiled a list of the 20 most important tools of all time. Continue reading

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New Rules of Engagement - New York Times

New Rules of Engagement - New York Times

An article in the NY Times looks at the “engagement” issue Madison Avenue faces with awareness of most brands a given and advertising money moving to new media.

New Rules of Engagement - New York Times… Continue reading

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Packaging Ideas: Old Skool Rice Packaging

Packaging Ideas: Old Skool Rice Packaging

This image on Flickr shows a nice way a rice company has gone back to basics to create its packaging… Continue reading

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Mind The Squish

Mind The Squish

George Parker looks at how Ricky Gervais helped write and lend his voice to the ad for the Prostate Cancer Charity.AdScam/The Horror! Continue reading

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Moving Online: The New Trend In Trend Spotting

Moving Online: The New Trend In Trend Spotting

By Nichola Saminather of Columbia News Service (reproduced with kind permission)

Green is the new black, and the latest product to cash in on the
environmental boom is denim jeans, which are now made of hemp and
sugarcane… Continue reading

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Event, Blogging Demystified, London

Event, Blogging Demystified, London

Blogging DemystifiedA mix of successful UK bloggers will talk about why, what, where, and how they blog. Continue reading

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WWF Tree Ads

WWF Tree Ads

Wwf Painted TreesA great ad from WWF that dresses up a tree as a giraffe’s neck - to make a point about the impact of tree desctructiuon. Continue reading

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Airline Food

Airline Food

Rob Kleine wonders why if airlines have to charge for food, that it’s even less appealing than the food they used to give away for free. “Why doesn’t Northwest offer food/snacks that make me go ‘WOW! Continue reading

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Random Acts Make Customers Smile

Random Acts Make Customers Smile

This other story from Ian Tait describes how a ‘random’ text message made him smile: Today I got a text message letting me know that I could get a ‘treat’, all I had to do was phone a freephone number and choose what I wanted… I called, and I got offered:40 free off peak minutes a month, Unlimited texts every day between 7 and 8pm, 40 free texts a monthThey made me feel nice for a few minutes. Continue reading

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Telewest Plants A Tree For You

Telewest Plants A Tree For You

Iain Tait praises the promotion run by UK cable TV company Telewest, where if you switch to paperless billing, they’ll plant a tree for you. Continue reading

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Ze Frank Interview: Live The Rest Of Your Life Like A Potato

Ze Frank Interview: Live The Rest Of Your Life Like A Potato

Consider this a warning: if you start exploring ZeFrank.com you may find yourself losing 8 hours to it. Ze, (pronounced “zay”, short for Hosea), rose quickly from obscurity to world fame a few years ago… Continue reading

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How adidas Got Their Graff Campaign Right

How adidas Got Their Graff Campaign Right

If you’re a regular reader of the Wooster website, then you’ve followed our ongoing critiques and commentary on how brands either get it right or get it entirely wrong when they attempt to assimilate graffiti and street art into their campaigns…. So today, we thought we’d show you what we think is the other side of the coin - how companies can “get it right” with a clever, authentic campaign that gets all the details right. Continue reading

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