How To Plan A Street Marketing Campaign (A Word Of Warning)

Criticism Of The Word Of Mouth Marketing Association
Matt Galloway on his blog has a critical report on the recent WOMMA conference in Chicago. He produces a list of well known marketing agencies that presented that d...

Ideas: Marketing Disruption
'Marketing Disruption' is a term coined by Hugh Mcleod to describe his recent campaign to introduce a new wine label to the world. Using his extension readership an...

BET Promotion
All Hip Hop has prized open a press release for the upcoming BET Awards to understand the different types of activity the TV channel uses. Activity includes use of ...

Required Read: WOM Blog
A new blog provides a group discussion about the impact of word of mouth on advertising, and vice versa. It is written and hosted by the members of the Word of Mout...

Calling All Creatives
Ambient marketing agency Jack Liberties is releasing an interesting new book celebrating all things unconventional in the world of advertising. Putting The Word ...

BMW Motorcycles: GPS Drawings
BMW has just launched a media campaign to promote its forthcoming microsite GPS Drawings to be launched on July 25th. In the clip you see BMW rider Sebastian Klei...