March 14, 2006
Is The 30 Second Spot Dying Because Of Old Boy Directors?
An article in the UK’s Independent newspaper leaves the British Television Advertising Awards feeling that not enough new ad directing talent is rising to the top:
Having said that, there was some serious directing talent on display: Ivan Zacharias, Jonathan Glazer, Chris Palmer and Danny Kleinman are - alongside Frank Budgen, and the wonderful “300lb Californian surfer Jew” (his description) Noam Murro - as good as it gets.
The trouble is that they have been the elite for years. Nicolai Fuglsig (Sony) and Antoine Bardou-Jacquet (Honda) are among the very few that look like breaking through to join them. The best jobs seem to be going to an ever-decreasing circle of that elite, while there are ever more directors, not just in London, but the London/New York/Los Angeles tri-city context in which the top jobs are fought over.
on the Independent Newspaper
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