Samsung MP3 Launch Query

What’s wrong with this product announcement?

Samsung’s new flash memory MP3 player, called the YP-Z5, will be released first in the United States on the home turf of its rival….priced at 199 dollars to 249 dollars, is designed as a head-on challenger to Apple’s newest iPod nano, which costs 149 dollars to 249 dollars….Samsung says price alone is not a decisive factor. Instead, the South Korean firm is playing up the capacity and user friendly aspects of the YP-Z5….It boasts that the device offers a bigger color display screen and a longer battery life and also offers a more comfortable user interface

Doesn’t anyone in Samsung own an iPod? Samsung think the way to compete for the MP3 market is through product features. But for the iPod Nano, it’s not about the product itself. It’s the iPod AND iTunes AND my life. It’s the whole experience. That’s why we buy it. That’s why we love it.

Samsung Press Release