April 10, 2006

Ikea’s Micro Museums

by Guy Brighton

ikea 45 museumFor the run up to the launch of the Ikea Funabashi store which marks Ikea’s return to the Japanese market, Ikea have created a series of mini museums along a street in Aoyama. Called, the Ikea 4.5 Museum the 14 literal show-rooms are dotted all along Icho-Namiki street.

Ikea 4.5 Museum
[via Jean Snow]

Article categories: Brand Experience, Creative Thinking, Event Marketing

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