April 17, 2006
Land Rover Launches Broadband TV Campaign
Autoblog points to a campaign from Land Rover that features a wide range of adventure- and lifestyle-themed broadcast video content.
While there is certainly information about Land Rover vehicles on the site, most of the content focuses on “real people living lives much less ordinary,” including round-the-world sailor Sir Robin Knox-Johnston and celebrity photographer Richard Young.
The ambitious project will also be displayed at dealerships and auto shows, ultimately appearing on mobile phones and handheld music/video players. Go Beyond TV launched at the New York Auto Show, and four hours of new content will appear every month, including live broadcasts from auto shows and other events. An interesting marketing technique, we figure it’s worth checking out.
Go Beyond Microsite
Land Rover launches adventure TV microsite - Autoblog:
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