More User Generated Content: Movie Promotions

Movies Use Digital To Reach Larger Audience
To lure consumers into theater seats, studios are rolling out massive Internet, video podcast and cellphone marketing campaigns in addition to TV ads and other trad...

Understanding User Generated Content
Mattie Alston at DNA takes a step back to look at the User Generated Content phenomenon and tries to identify the forces and features that are driving the trend: C...

Golden Moments
Consumer generated content is a phrase that is buzzing around agencies at the moment. However, most seem unsure of how to harness this phenomenon. In the UK there ...

Green Backlash UGC
UGC (user generated content) has been the buzz word of advertisers for the past 12 months but as we saw with the Chevy Tahoe UGC competition last year it can go pre...

Consumer-Generated Marketing: The Customer is Always Right and in Control
Kevin Dugan has a very stimulating piece on his blog on Consumer Generated Marketing intended for the Global PR Blog Week. In it he describes the significant impact...

Cashing in on User-Generated Content: Interview with Andy Bell of BloomBox
A new web application called BloomBox is helping producers and broadcasters collect and manage user-generated content – minus all the technical hassle. Imagine a...