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2006 May | Marktd
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May 31, 2006

MSN Exposure

by Guy Brighton in Online Marketing

sball3.jpg
A couple of weeks ago, Strawberry Frog, working with MSN, launched Exposure, an innovative project for Sprite that slickly blends elements of social-networking (via MSN Spaces), user-generated content and documentary footage. We recently checked back in with the on-going effort and were pleased to find cool updated content, as promised.

At the heart of the campaign, and what makes it work so well, is the exposure offered to talented young people, which for now includes “Ballers” and “Urban Artists”. It’s a great example of a brand-constructed media channel, something we should expect to see a lot of brands experimenting with in the future.

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Hitten Switches giveaway pack

by David Pinter in Event Marketing, Packaging Design

This past weekend at the newly located (and still somewhat unfinished) KCDC Skate shop in Williamsburg, artists Travis Millard and Michael Sieben debuted work generated from a collaboration done through the postal system. The event was best said, interesting. The first 300 through the door got a pack of free stuff. The packaging was interesting and seemed good to share. Everything came in a standard shipping envelope (a nod to the process the artists used) and each was hand numbered. Back before the internet and cell phones made texting instant, there was a whole culture that used the postal system as a canvas for envelope art and interesting packaging. This brought back a bit of nostalgia for those days when I’d get envelopes covered in drawings from friends of mine. The exhibition is up till the middle of July and you can find out more information on the artists and the show here.

Volcom presents the release of,
“Hitten Switches”
KCDC skate shop
90 N. 11th street
N. Williamsburg, Brooklyn, 11211

what’s inside: [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ]

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Tips from MySpace

by Guy Brighton in Online Marketing, Youth Marketing

Most of the media attention on MySpace is devoted to pointing out the sinister side of the social networking phenomenon.
But there are a lot of things MySpace has done right in creating a compelling experience, and marketers-especially those trying to connect with young people- have plenty to learn.

Here are some smart suggestions from trends company The Zandl Group on some key lessons marketers can learn:

More than just a social networking site of nearly 70 million users, MySpace is a personal branding tool. It’s a place where users can project themselves (or rather what they want other people to see about themselves) with ever-changing profiles, pictures and blogs– making MySpace the perfect site for marketers to look to for insights into the young consumer’s mindset.

:

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May 25, 2006

Wimbledon Photo Competition

by Guy Brighton in Mobile Marketing, Sports & Fitness

There will be nearly as much action on the huge screen outside the stadium as on the court itself during this year’s Wimbledon Championship, as fans will be competing for VIP centre court seats.

Robinson’s, the official drink sponsor of Wmbledon, will be running a competition with mobile marketing agency Enpocket asking for people to submit their favourite Wimbledon moments. The stream of photos will be displayed at the entry gates for the tens of thousands of fans passing through the gates.

(Wimbledon Photo Competition)

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Publishers, Big & Small, Turn To Digg For Traffic

by Guy Brighton in Online Marketing

Jason Calacanis, CEO of blog network Weblogs.inc, has been wondering who the hell has been spending so much time contributing to Digg. Digg is a tech-news site where news is submitted by the people, voted on by the people and read by the people. There’s no human editor - just a clever set of algorithms to enhance the quality of the articles rising to the top.

Anmway, Calacanis spotted one user who had submitted 776 stories to Digg over the past 278 days and did some math:

That’s basically three stories every single day without a day off for almost a year. It has to take 15 minutes–on average–to find and publish a decent story to DIGG. So, this person has spent 194 hours on the site in less than a year. If you worked seven hours a day doing this as a day job this would be six weeks of full-time work. So, this person is spending around eight full-time weeks a year.

When he looked further he found that the top 15 Diggers had their own sites and they were digging a lot of their content.

But is this a good or bad thing? You’ll see in the comments section of Calacanis post that some Diggers think it’s a bad thing but it reminds us of a recent interview with Digg founder Kevin Rose (but we can’t remember where - blimmin podcasts, we expect). Rose suggested that in the future community-filtered news sites should be used by bloggers and publishers to submit their own content.

Why do people contribute? - The Jason Calacanis Weblog

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On Air - The Visual Language Of MTV

by Guy Brighton in Creative Thinking, TV Advertising

On-Air-Mtv-Book

On Air is an awesome collection of the indents and promos that run between shows - sometimes promoting a feature on MTV, sometimes just running for the sake of it. The book comes with a DVD with a huge catalog of “left-field” short film art. One of the truly fascinating aspects of the book is the fact that it is truly international - taking the reader from country to country and continent to continent.

The book takes you through the thinking of each piece and there are essays by folk like Matt Hanson and and interviews with the likes of Brent Hansen, Creative top fella at MTV international.

On Air On Amazon

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On Air - The Visual Language Of MTV

by Guy Brighton in Creative Thinking, TV Advertising

On-Air-Mtv-Book

On Air is an awesome collection of the indents and promos that run between shows - sometimes promoting a feature on MTV, sometimes just running for the sake of it. The book comes with a DVD with a huge catalog of “left-field” short film art. One of the truly fascinating aspects of the book is the fact that it is truly international - taking the reader from country to country and continent to continent.

The book takes you through the thinking of each piece and there are essays by folk like Matt Hanson and and interviews with the likes of Brent Hansen, Creative top fella at MTV international.

On Air On Amazon

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May 24, 2006

Understanding Scion’s Marketing Plan

by Guy Brighton in Automotive, Branding, Creative Thinking, Youth Marketing

There’s a very detailed look at Scion’s marketing operations over on Automotive News. Lots of juicy facts and insights:

Scion research states that the average age of its drivers is 31, the youngest of any car brand in the United States. But Templin concedes that Scion also attracts its share of boomers and retirees who like the well-packaged, low-priced hatchbacks.

Not that Templin has a problem with that. He compares Scion to Red Bull, which means different things to different audiences. The cough-syrup-flavored beverage appeals to athletes who want quick carbohydrates, nightclubbers who mix it with vodka, and students who like the caffeine rush for studying. Because these groups likely will never encounter each other, it’s OK for all those groups to enjoy the product, Templin says.

Automotive News

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Retail Inspiration: Mango Profile

by Guy Brighton in Fashion, Retail

With the launch of a new SoHo store, fashion.psfk profiles the Spanish brand Mango.

Hunting for decent retail space in the Big Apple can take years. Barcelona-based apparel chain Mango, knows that for sure. Finding the perfect gem to open its first flagship store in NYC was a laborious task. However, after some intense search and lots of patience, Mango just signed a lease for an 8,000-square-foot space at 561 Broadway in SoHo.

fashion.psfk : retail profile: mango, a spanish star

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Brands Claim Change

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Macy To Install 300 iPod Vending Machines

Macy To Install 300 iPod Vending Machines

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Nike Joga3 Football Vending Machine

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Packaging Ideas: Altoid's Curiously Fussy Packaging

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Retail Inspiration: Mango Profile

Retail Inspiration: Mango Profile

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