May 16, 2006

Warner Remix

There’s an extensive report on Business 2.0 about the changes that have taken place at Warner under CEO Edgar Bronfman to not only catch up with the digital age but exploit it through mobile phone and web-tv technology.

Confessions wouldn’t be such a smash if Madonna hadn’t once again created something that connected with a global audience. But the clever ways in which Warner has exploited digital possibilities have established the company as a leader in aggressively rethinking the music industry and have laid out the beginnings of a blueprint for how the entire business may save itself from oblivion in the iPod age.

Warner Music the Remix

Article categories: Event Marketing, Influencer Targeting, Music, Online Marketing, Youth Marketing