June 28, 2006
In a recent Marketing Monger interview, Howard Kaushansky, President of Umbria chatted with me about his online intelligence solution, the importance to drilling down to the lowest level of content in order to analyze the meaning, how Umbria determines demographics from language and more.
June 27, 2006
The Co-Brandit boys have just vlogged womma’s recent conference. All the vids from wombat2 are now posted on their site. Lots of interesting people - including the Scoble.
Coca-Cola said trials of new vending machines that allow users to take digital photos and download ringtones for mobile phones could be replicated worldwide as the soft drinks company seeks to interact more directly with consumers, MSNBC reports:
The trials of the “Cokefridge,” which have been under way in Germany over the past three months, come amid rising concern by governments over the way companies are using new technology to market sugary and salty food and drinks to children.
The Cokefridge machine, on display at the CIES world food business conference in Paris last week, has an interactive screen that runs advertisements, and allows users to obtain free photos, games, logos and ringtones after they have bought a drink.
Users type a numerical code inscribed inside the cap of the drink into the interactive screen to get access to the photos and games.
The interactive screen says: “Available here: Cool mobile logos. SMS and ringtones and exciting mobile games. Every Coke and every Code is an experience!” Drinks available for purchase include bottled water as well as soft drinks.
Consumers can use a “Coke Cam” to take a photo of themselves in a frame that contains a Coke logo, and send the photo to an e-mail address or to a mobile phone. They can also interact with a website, www.cokefridge.de.
In 2005 Design Barcode was awarded the Good Design Award in the Communication Design Category, and has since created designed barcodes for major Japanese brands such as Suntory, Calbee, Wacoal and others. Now, Design Barcode aims to make Design Barcode available to brands across the United States. Check out there extensive library.
Eric Mattson has interviewed Henry Lambert as part of his 1000 marketing interviews series. Henry Lambert is an account planner for Rapier and also writes for his own trends blog and IF! and PSFK. In the interview he explains the role of account planning in an agency and tackles the dark art of trend watching. Very good stuff.
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June 26, 2006
By Scott Burns of The Spark Agency
There’s a Jykell & Hyde battle raging in boardrooms across corporate America.
On one side, we have a savvy, in-the-know VP-Marketing that understands that the old product development & marketing models are extinct. On the other side, we have an under-the-gun, sleep deprived VP-Sales who keeps one eye on the stock ticker and another on the Board of Directors.
Unfortunately, this person is often one in the same. Fighting the daily battle of increased revenue & a responsibility to the shareholders versus the understanding that in the new economy less is more, this person is being pulled in two completely opposite directions.
This is called the Wal-Mart Effect.
For just about every major consumer products manufacturer, Wal-Mart is their largest retailer. And as everyone’s largest retailer, they have begun dictating not only how manufacturers sell & market their products…but what those products are, what they’re called and how they’re packaged.
If Wal-Mart comes a’ calling, telling you to create a product that they will sell exclusively, guaranteeing you increased revenue, market-share, and ultimately, profits…and if you don’t, they’ll offer the opportunity to each and everyone of your most bloodthirsty competitors.
Who are you loyal to? The shareholders? The consumer? The retailer? Or the brand? And if you pick one…can you survive without the other?
See also: Coke: Wal-Mart Shakes Up Delivery System
Mark Kingdon of Organic has provided a useful list of brands in sports, entertainment, automotive and beyond that are using MySpace:
Family Guy: profile
Wedding Crashers: profile
The Ringer: profile
American Idol: profile
Always Sunny in Philadelphia: profile
The Learning Channel: profile
MTV Movie Awards: profile.
When a Stranger Calls: profile .
VW Fast: profile
Honda Element: profile
Scion: profile .
Photos of the new Nokia Store in Chicago which is selling Vertu phones alongside its Nokia range. Continue reading| Comments
Hernando Gomez Looks At How Nike’s Brazilian Soccer Theme Was Applied To The Streets Of Buenos Aires.| Comments
I’ve extended the length of my tour and will be in London from this Thursday 29th June until Tuesday 4th July inclusive. Continue reading| Comments
Kotaku’s Brian Crecente buys some headphones from the new Sony vending machine. Continue reading| Comments
Nice graphical style. Nice idea. Continue reading| Comments
The London Underground plans to replace the large posters on platform walls with projections of moving ads. Continue reading| Comments
Hugh MacLeod with Paul Farnell at Salted have created a widget to share the GapingVoid cartoons on other blogs. Continue reading| Comments
Some great keyword ads on Google by a NYC boutique agency. Continue reading| Comments
Google continues to improve as it is testing a new model where advertisers only pay when a Web user buys a product, qualifies a sales lead, or signs on mailing list. This is best… Continue reading| Comments
You can’t make this stuff up… Continue reading| Comments
Almost 4,000 photographs of warning signs containing stick figures in peril. Continue reading| Comments
Virgin Mobile goes cause-related
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Yahoo… Continue reading