Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c01/h12/mnt/45065/domains/www.marktd.com/html/wp-includes/cache.php on line 99

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c01/h12/mnt/45065/domains/www.marktd.com/html/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c01/h12/mnt/45065/domains/www.marktd.com/html/wp-includes/theme.php on line 576
2006 June | Marktd
Payday loans
uk loan

June 28, 2006

Marketing Monger: Interview With Umbria President

by Guy Brighton in Market Research

In a recent Marketing Monger interview, Howard Kaushansky, President of Umbria chatted with me about his online intelligence solution, the importance to drilling down to the lowest level of content in order to analyze the meaning, how Umbria determines demographics from language and more.

Link

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

June 27, 2006

Pssst! WOMMA Video Series

by Guy Brighton in Viral Marketing

The Co-Brandit boys have just vlogged womma’s recent conference. All the vids from wombat2 are now posted on their site. Lots of interesting people - including the Scoble.

Link

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Coke’s MobiFridge

by Guy Brighton in Brand Experience, Creative Thinking, Mobile Marketing, Youth Marketing

Coca-Cola said trials of new vending machines that allow users to take digital photos and download ringtones for mobile phones could be replicated worldwide as the soft drinks company seeks to interact more directly with consumers, MSNBC reports:

The trials of the “Cokefridge,” which have been under way in Germany over the past three months, come amid rising concern by governments over the way companies are using new technology to market sugary and salty food and drinks to children.

The Cokefridge machine, on display at the CIES world food business conference in Paris last week, has an interactive screen that runs advertisements, and allows users to obtain free photos, games, logos and ringtones after they have bought a drink.

Users type a numerical code inscribed inside the cap of the drink into the interactive screen to get access to the photos and games.

The interactive screen says: “Available here: Cool mobile logos. SMS and ringtones and exciting mobile games. Every Coke and every Code is an experience!” Drinks available for purchase include bottled water as well as soft drinks.

Consumers can use a “Coke Cam” to take a photo of themselves in a frame that contains a Coke logo, and send the photo to an e-mail address or to a mobile phone. They can also interact with a website, www.cokefridge.de.

Coke slots in extras to new machines - Financial Times - MSNBC.com

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Custom Barcodes

by Guy Brighton in Creative Thinking, Packaging Design, Retail

custom barcodesIn 2005 Design Barcode was awarded the Good Design Award in the Communication Design Category, and has since created designed barcodes for major Japanese brands such as Suntory, Calbee, Wacoal and others. Now, Design Barcode aims to make Design Barcode available to brands across the United States. Check out there extensive library.

Barcode Design Gallery | Bar Code Revolution

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

MarketingMonger: Interview With Henry Lambert, Rapier

by Guy Brighton in Branding

henry lambertEric Mattson has interviewed Henry Lambert as part of his 1000 marketing interviews series. Henry Lambert is an account planner for Rapier and also writes for his own trends blog and IF! and PSFK. In the interview he explains the role of account planning in an agency and tackles the dark art of trend watching. Very good stuff.

Marketing Monger #33

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

PSFK In A Box

by Guy Brighton in Market Research

Psfk_inabox_draft

Introducing PSFK In A Box

Do you enjoy PSFK and the content on our sites but wish you had a PSFK to use at work or provide your customers? PSFK now offers a professional insight system called ‘PSFK In A Box’ to suit your own needs:

1. Sources and delivers great personalized content

2. Creates internal community around the content

3. Provides tools to co-contribute content with your own news and opinion, discussion.

PSFK In A Box: Personal Information Hub

PSFK can provide an ‘information hub’ for your company or even your customers and filled daily with superior information tailored for your own needs.

PSFK In A Box: Community Rich

Beyond the content of the site, users can utilize key features such as polling, voting, newsletters, discussion boards.

PSFK In A Box: Collaboration

The service offers tools to let you and your team add and interact with content – whether that be your own news, case studies or opinions.

PSFK In A Box: In Your Hands

PSFK In A Box can be protected by password for staff only, or unlocked for your customer access. We can offer this product on a global basis.

Contact Piers Fawkes for more information - +1 917 595 2227

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

June 26, 2006

The Wal-Mart Effect

by Guy Brighton in Branding

By Scott Burns of The Spark Agency

There’s a Jykell & Hyde battle raging in boardrooms across corporate America.

On one side, we have a savvy, in-the-know VP-Marketing that understands that the old product development & marketing models are extinct. On the other side, we have an under-the-gun, sleep deprived VP-Sales who keeps one eye on the stock ticker and another on the Board of Directors.

Unfortunately, this person is often one in the same. Fighting the daily battle of increased revenue & a responsibility to the shareholders versus the understanding that in the new economy less is more, this person is being pulled in two completely opposite directions.

This is called the Wal-Mart Effect.

For just about every major consumer products manufacturer, Wal-Mart is their largest retailer. And as everyone’s largest retailer, they have begun dictating not only how manufacturers sell & market their products…but what those products are, what they’re called and how they’re packaged.

If Wal-Mart comes a’ calling, telling you to create a product that they will sell exclusively, guaranteeing you increased revenue, market-share, and ultimately, profits…and if you don’t, they’ll offer the opportunity to each and everyone of your most bloodthirsty competitors.

Who are you loyal to? The shareholders? The consumer? The retailer? Or the brand? And if you pick one…can you survive without the other?

See also: Coke: Wal-Mart Shakes Up Delivery System

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Product Design: The AMEX Butterfly

by Guy Brighton in Product Design

amex butterflyAmerican Express have created a new card that can be folded in half and put into a small case. The concept has got a lot of buzz on the web - see here and here.

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Brands Using MySpace

by Guy Brighton in Creative Thinking, Online Marketing

Mark Kingdon of Organic has provided a useful list of brands in sports, entertainment, automotive and beyond that are using MySpace:

Entertainment

X Men 3: profile

Family Guy: profile

Wedding Crashers: profile

The Ringer: profile

American Idol: profile

Always Sunny in Philadelphia: profile

The Learning Channel: profile

MTV Movie Awards: profile.

When a Stranger Calls: profile .

Sports

Adidas Soccer: profile

Nike Soccer: profile

Nike Women: profile

Automotive

Dodge Caliber — Pig & Bear: profile

VW Fast: profile

Honda Element: profile

Yaris: profile

Scion: profile .

Electronics

Motorola: profile

Dell DJ Ditty: profile

Cingular: profile

Food & Beverage

Burger King: profile

Wendy’s: profile

Jack in the Box: profile .

Gatorade: profile

Aquafina: profile

Starbucks: profile

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | 1 Comment

More Stories

Nokia Store, Chicago

Nokia Store, Chicago

Photos of the new Nokia Store in Chicago which is selling Vertu phones alongside its Nokia range. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Nike Creates "Barrio Bonito"  - The Pretty District

Nike Creates “Barrio Bonito” - The Pretty District

Hernando Gomez Looks At How Nike’s Brazilian Soccer Theme Was Applied To The Streets Of Buenos Aires.

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Interview With Evan Slater, West Wayne

Interview With Evan Slater, West Wayne

Westwayne recently launched a brand experience festival for Scion called WhatMovesYouMiami. We asked Evan Slater director of Westwayne’s Trends & Intelligence Group to explain the campaign.

Add To Delicious Add To Digg Add To Stumble Upon | Comments
PSFK Agency Tour, London

PSFK Agency Tour, London

I’ve extended the length of my tour and will be in London from this Thursday 29th June until Tuesday 4th July inclusive. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Video: Sony Vending Machine in Action

Video: Sony Vending Machine in Action

Kotaku’s Brian Crecente buys some headphones from the new Sony vending machine. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Inspiration: Royksopp / Remind Me Video

Inspiration: Royksopp / Remind Me Video

Nice graphical style. Nice idea. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Inspiration: PS1 Outdoor Art

Inspiration: PS1 Outdoor Art

Ps1 2005Each year, the doors of PS1 museum in Queens open at weekends to let young and old party to tunes played by DJs and bands. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Urban Spam: Subway Style

Urban Spam: Subway Style

 Media Images 41787000 Jpg  41787524 Artists203The London Underground plans to replace the large posters on platform walls with projections of moving ads. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Blog Promotion: The Gaping Void Widget

Blog Promotion: The Gaping Void Widget

Hugh MacLeod with Paul Farnell at Salted have created a widget to share the GapingVoid cartoons on other blogs. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Agency Uses Excellent AdWord Strategy

Agency Uses Excellent AdWord Strategy

Some great keyword ads on Google by a NYC boutique agency. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Google in development of Action-Based Ads

Google in development of Action-Based Ads

Google continues to improve as it is testing a new model where advertisers only pay when a Web user buys a product, qualifies a sales lead, or signs on mailing list. This is best… Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Paris Hilton Wants To Rock At British Festival

Paris Hilton Wants To Rock At British Festival

You can’t make this stuff up… Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Inspiration: Stick Figures in Peril

Inspiration: Stick Figures in Peril

Almost 4,000 photographs of warning signs containing stick figures in peril. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Latest Marketing News On Marktd

Latest Marketing News On Marktd

Virgin Mobile goes cause-related
Cannes Private View
Reverse Engineering Your Competitions’ Keyword Strategy
Long Term band value matters
The future of advertising
Oxfam’s Social Media Relations Raise Awareness & Funds
Nokia 4G
Mini Underpass Billboard
Yahoo… Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Blogs Tracking

Blogs Tracking

We’ve mentioned blog tracking service Umbria before but we thought we’d point out a nice write up of the, by james Cormier: Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments

About Marktd

    Marktd aims to inspire an audience of creative minds in the marketing and advertising industries and beyond. It is published by PSFK. contact us.

Sponsored by PSFK

Advertise On Markd