June 22, 2006

Advertising 2.0 Explained

by Guy Brighton

Paul Beelen has put together a good introduction to what Advertising 2.0 entails. As he puts it simply as:

What everybody in advertising, marketing, and media should know about the technologies that are reshaping their business.

PaulBeelen.com: Advertising 2.0 Whitepaper

Article categories: Media Planning & Strategy, Web & Technology

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