July 31, 2006
Top news from PSFK’s Marktd site.
- Underground Brands : Rise Of The Designer Capitalists?
- Puzzles Boost Brand Recognition
- How To: Optimize Your Web Site
- Social-Networking Site Gives Retailer a Start
- Carnival of Nonprofit Consultants - Marketing Edition
- Fragrances For Youth Exploding?
- American Eagle: Try On Jeans, See A Free Movie
- How Do You Find Inspiration?
- When a Brand Taking from Subcultures Goes Wrong
- Interview With David Patton, Sony Europe On ‘Paint’
- Longtail: The Movie
- Guardian Unlimited | Special reports | The real thing. Or is it?
- Catch a concert live on your mobile phone…
- Is social media the next online wave?
- Finding Inspiration From Being Random
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The NYT writes about how the level of customer service at Wawa sets apart US convenience store:
This, at least, is the contention of Neeli Bendapudi, an Ohio State University marketing professor who studied the chain as part of her continuing research on the impact of service quality on brands. Part of her goal, she says, was to avoid obviously service-oriented businesses like fancy hotels and department stores and to look at a sector that’s “really nonglamorous.” Convenience stores, where employee turnover is high and transactions are about as basic as it gets, seemed like the perfect setting for indifferent service. Yet in interviews with regular Wawa customers, Bendapudi found that employee friendliness was a recurring theme. And in an article for The Harvard Business Review, she and her husband, Venkat Bendapudi (who teaches management at Ohio State), argued that this was not a fluke: Wawa makes a concerted effort to “provide outstanding customer-employee interactions” by way of careful hiring and training practices.
Who and how did you get this idea of using containers?
Freitag bags are made of used truck tarps, bicycle innertubes and car seatbeltss. Hamburg is one of the biggest logistic Mecca of Europe - the perfect location for a FREITAG flagship shop. Inspired by the trucks and the harbour, we placed a 40″ Container (artificial) into our shop-location. For the shop concept in Zurich we took it one (or even two) steps further: an entire building assembled from 17 used freight containers.
First is Blanco from the Barcelona based street artist Lolo. Second is
Heads or Tails from Sakristan. Third is The dead, the damned and the children of the revolution from Juju’s Delivery. And, last but not least, is the long awaited book by Eltono & Nuria, Bar Tom Cruise
Yaris are running a campaign in several US cities to get folk driving their motors. Their site reads:
Drive a 2007 Yaris Sedan or Liftback and be amazed! The stylish new Yaris is easy on your wallet and extremely fuel-efficient, which means it’s easy on the environment. At YarisWorks D.I.Y. (Drive it Yourself) events there will be test drives (duh), hot music from indie artists cranking from the PA, and the opportunity for you (yes, you!) to decoupage a Yaris…quirky but fun! Don’t miss it!
July 30, 2006
NY Magazine carries a very important look at the activity and motivations of counter-culture capitalists in the US called ‘The Brand Underground‘. While we think author Rob walker is a tad too romantic when he suggests that modern bohemians are actually underground hustlers like aNYthing’s A-Ron who are making dollars from sales of items created by their wry neo-brands (fueled by the internet); there is a huge amount of insight about modern entrepreneurs and tomorrow’s business world.
On the movement:
This might seem strange, since most of us think of branding as a thoroughly mainstream practice: huge companies buying advertising time during the Super Bowl to shout their trademarked names at us is pretty much the opposite of authentic or edgy expression. But branding is more complicated than that. It is really a process of attaching an idea to a product. Decades ago that idea might have been strictly utilitarian: trustworthy, effective, a bargain. Over time, the ideas attached to products have become more elaborate, ambitious and even emotional…. Corporate branding is a function of the profit motive: companies have stuff to sell and hire experts to create the most compelling set of meanings to achieve that goal. A keen awareness of and cynicism toward this core fact of commercial persuasion — and the absurd lengths that corporations will go to in the effort to infuse their goods with, say, rebelliousness or youthful cool — is precisely the thing that is supposed to define the modern consumer. We all know that corporate branding is fundamentally a hustle.
Dan Pink over on fashion.psfk spots a campaign by Cape Town label Los Cojones Del Perro.
Their latest venture is a series of Guerrilla Shopping escapades. Friday night saw them take over dodgy old man’s pub, The Fireman’s Arms, in central Cape Town, for some retail therapy to the soundtrack of Kwaito and Hi-Nrg.
British entrepreneur Duncan Bannatyne was recently interviewed in the Sunday Times about how he found ideas to make money from.
I’ve never patented anything. I’ve never come up with a new idea. Nothing. But I’ve made £168m. So, how does that work? If you want to find a good idea for a new business venture, it’s not about inventing anything. The light bulb, telephone and wheel have all been done before. Don’t beat yourself up trying to split atoms.
Like me, follow the latest trends in all the newspapers. Keep an eye on whatever is getting the most press for a consistently long period of time.
Spot the trends and then follow the yellow brick road. If everyone’s doing it, so should you. The revolutionary concept that nobody has ever thought of before is for your ego, not your wallet.
The Boston Redevelopment Authority has rejected a proposal for an 80-foot-wide billboard with the capability to play video. Continue reading| Comments
Pro-Hip-Hop Marketing reveals the details of the the electronci goodie back handed out at the screener of the latest sneaker film ‘Just For kicks’. Continue reading| Comments
After the now-famous ‘Balls’ TV commerical that Sony created to promote their BRAVIA TV brand, Sony are trying to surpass the iconic ad with a new commercial called ‘Paint’ - and engaging the blogging community… Continue reading| Comments
Even tech blog Engadget thinks advertisers may have gone a little too far this time. Continue reading| Comments
This video from the band Malajube combines street art style graphics with live action footage. Continue reading| Comments
Starbucks is running a summer-themed promotion that encourages people to deploy their camera phones as part of a mobile scavenger hunt. Continue reading| Comments
Ad-riddled Business Week Online hosts BW’s Best Global Brands report for 2006. Continue reading| Comments
A University of Arizona professor has invented a sticker that can tell consumers if a fruit or vegetable is ripe. The stickers will be available to growers next year and should make their way to supermarkets within two to three years. Continue reading| Comments
Forbes has a run down on the in-the-club Mercedes Visa Signature card. Continue reading| Comments
What are you planners trying to inspire from us creative? We are all living into a liquid media world – content flows into one other, media does too. How do we cope with this change? Continue reading| Comments
Where does the spark come from? It’s a really exciting time and many questions are being asked: how do we get to be as nimble as the consumer? Continue reading| Comments
What do CP+B do that’s different? We embraced Account Planning very early on but we also realized that “There is no learning without emotion”. Continue reading| Comments
Inspiration: where does it come from? I would say 33% curiosity, 33% hard work, 33% collaboration/sharing ideas/building ideas, and… Continue reading| Comments