Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c01/h12/mnt/45065/domains/www.marktd.com/html/wp-includes/cache.php on line 99

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c01/h12/mnt/45065/domains/www.marktd.com/html/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /nfs/c01/h12/mnt/45065/domains/www.marktd.com/html/wp-includes/theme.php on line 576
2006 July | Marktd
Payday loans
uk loan

July 31, 2006

Top Marktd News

by Guy Brighton in Creative Thinking

Top news from PSFK’s Marktd site.

Technorati Tags: , , , , , , , , , , , , , ,

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Customer Service: Wawa’s Success

by Guy Brighton in Retail

The NYT writes about how the level of customer service at Wawa sets apart US convenience store:

This, at least, is the contention of Neeli Bendapudi, an Ohio State University marketing professor who studied the chain as part of her continuing research on the impact of service quality on brands. Part of her goal, she says, was to avoid obviously service-oriented businesses like fancy hotels and department stores and to look at a sector that’s “really nonglamorous.” Convenience stores, where employee turnover is high and transactions are about as basic as it gets, seemed like the perfect setting for indifferent service. Yet in interviews with regular Wawa customers, Bendapudi found that employee friendliness was a recurring theme. And in an article for The Harvard Business Review, she and her husband, Venkat Bendapudi (who teaches management at Ohio State), argued that this was not a fluke: Wawa makes a concerted effort to “provide outstanding customer-employee interactions” by way of careful hiring and training practices.

Convenience Cult? - New York Times

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Retail Inspiration: Frietag Container Store, Zurich

by Guy Brighton in Creative Thinking, Fashion, Retail

frietagBag maker Frietag have made a store from a stack of cargo containers. WM$NA recently caught up with the creators for an interview:

Who and how did you get this idea of using containers?

Freitag bags are made of used truck tarps, bicycle innertubes and car seatbeltss. Hamburg is one of the biggest logistic Mecca of Europe - the perfect location for a FREITAG flagship shop. Inspired by the trucks and the harbour, we placed a 40″ Container (artificial) into our shop-location. For the shop concept in Zurich we took it one (or even two) steps further: an entire building assembled from 17 used freight containers.

we make money not art: 17 containers for a concept store

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Inspiration: New Books From Rojo

by Guy Brighton in Creative Thinking

rojo booksWooster Collective point us to four new books by Spanish art-book publisher Rojo:

First is Blanco from the Barcelona based street artist Lolo. Second is
Heads or Tails from Sakristan. Third is The dead, the damned and the children of the revolution from Juju’s Delivery. And, last but not least, is the long awaited book by Eltono & Nuria, Bar Tom Cruise

Rojo
Wooster Collective: New Books From Rojo

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Inspiration: Mr. Thiel Reel

by Guy Brighton in Design

 I ReelNice reel from a collective of art directors and illustrators.

mr. thiel - 2006 reel

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Yaris Drive It Yourself Campaign

by Guy Brighton in Automotive, Influencer Targeting, Online Marketing

Yaris are running a campaign in several US cities to get folk driving their motors. Their site reads:

Drive a 2007 Yaris Sedan or Liftback and be amazed! The stylish new Yaris is easy on your wallet and extremely fuel-efficient, which means it’s easy on the environment. At YarisWorks D.I.Y. (Drive it Yourself) events there will be test drives (duh), hot music from indie artists cranking from the PA, and the opportunity for you (yes, you!) to decoupage a Yaris…quirky but fun! Don’t miss it!

YarisWorks | Drive It Yourself

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

July 30, 2006

Underground Branding

by Guy Brighton in Branding, Fashion, Influencer Targeting

underground brands

NY Magazine carries a very important look at the activity and motivations of counter-culture capitalists in the US called ‘The Brand Underground‘. While we think author Rob walker is a tad too romantic when he suggests that modern bohemians are actually underground hustlers like aNYthing’s A-Ron who are making dollars from sales of items created by their wry neo-brands (fueled by the internet); there is a huge amount of insight about modern entrepreneurs and tomorrow’s business world.

On the movement:

This might seem strange, since most of us think of branding as a thoroughly mainstream practice: huge companies buying advertising time during the Super Bowl to shout their trademarked names at us is pretty much the opposite of authentic or edgy expression. But branding is more complicated than that. It is really a process of attaching an idea to a product. Decades ago that idea might have been strictly utilitarian: trustworthy, effective, a bargain. Over time, the ideas attached to products have become more elaborate, ambitious and even emotional…. Corporate branding is a function of the profit motive: companies have stuff to sell and hire experts to create the most compelling set of meanings to achieve that goal. A keen awareness of and cynicism toward this core fact of commercial persuasion — and the absurd lengths that corporations will go to in the effort to infuse their goods with, say, rebelliousness or youthful cool — is precisely the thing that is supposed to define the modern consumer. We all know that corporate branding is fundamentally a hustle.

Read the rest of this entry »

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Guerrilla Shopping in Cape Town

by Guy Brighton in Guerrilla Marketing, Retail

Dan Pink over on fashion.psfk spots a campaign by Cape Town label Los Cojones Del Perro.

Their latest venture is a series of Guerrilla Shopping escapades. Friday night saw them take over dodgy old man’s pub, The Fireman’s Arms, in central Cape Town, for some retail therapy to the soundtrack of Kwaito and Hi-Nrg.

fashion.psfk : Guerrilla Shopping in Cape Town

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

Using Trends For Business

by Guy Brighton in Creative Thinking, Market Research

British entrepreneur Duncan Bannatyne was recently interviewed in the Sunday Times about how he found ideas to make money from.

I’ve never patented anything. I’ve never come up with a new idea. Nothing. But I’ve made £168m. So, how does that work? If you want to find a good idea for a new business venture, it’s not about inventing anything. The light bulb, telephone and wheel have all been done before. Don’t beat yourself up trying to split atoms.

Like me, follow the latest trends in all the newspapers. Keep an eye on whatever is getting the most press for a consistently long period of time.

Spot the trends and then follow the yellow brick road. If everyone’s doing it, so should you. The revolutionary concept that nobody has ever thought of before is for your ego, not your wallet.

Small Business: Duncan Bannatyne’s How to Win at Business - Sunday Times - Times Online

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | | Email This | Comments

More Stories

Packaging Ideas: Flowerbomb Perfume

Packaging Ideas: Flowerbomb Perfume

Interesting for sure. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Boston Rejects Urban Spam

Boston Rejects Urban Spam

The Boston Redevelopment Authority has rejected a proposal for an 80-foot-wide billboard with the capability to play video. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Just For Kicks E-Goodie Bag

Just For Kicks E-Goodie Bag

EgoodiebagPro-Hip-Hop Marketing reveals the details of the the electronci goodie back handed out at the screener of the latest sneaker film ‘Just For kicks’. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Interview With David Patton, Sony Europe On 'Paint'

Interview With David Patton, Sony Europe On ‘Paint’

After the now-famous ‘Balls’ TV commerical that Sony created to promote their BRAVIA TV brand, Sony are trying to surpass the iconic ad with a new commercial called ‘Paint’ - and engaging the blogging community… Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Urban Spam: Talking Urinals

Urban Spam: Talking Urinals

Even tech blog Engadget thinks advertisers may have gone a little too far this time. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Inspiration: Malajube Video

Inspiration: Malajube Video

This video from the band Malajube combines street art style graphics with live action footage. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Starbucks Mobile Marketing

Starbucks Mobile Marketing

Starbucks is running a summer-themed promotion that encourages people to deploy their camera phones as part of a mobile scavenger hunt. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Write Letters In Water

Write Letters In Water

letter waterA new system makes letters and shapes in water. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | 1 Comment
BW: Best Global Brands

BW: Best Global Brands

Ad-riddled Business Week Online hosts BW’s Best Global Brands report for 2006. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
'Ripeness' Stickers For Fruit

‘Ripeness’ Stickers For Fruit

A University of Arizona professor has invented a sticker that can tell consumers if a fruit or vegetable is ripe. The stickers will be available to growers next year and should make their way to supermarkets within two to three years. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Mercedes In-Crowd Card

Mercedes In-Crowd Card

Forbes has a run down on the in-the-club Mercedes Visa Signature card. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Notes From Spark: Mark Beeching (Global Executive Creative Director), Digitas

Notes From Spark: Mark Beeching (Global Executive Creative Director), Digitas

 Adweek Photos 2004 08 W3 18 Ne News Beechingmark LWhat are you planners trying to inspire from us creative? We are all living into a liquid media world – content flows into one other, media does too. How do we cope with this change? Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Notes From Spark: Andrew Deitchman Of Mother

Notes From Spark: Andrew Deitchman Of Mother

Andrew Deitchman MotherWhere does the spark come from? It’s a really exciting time and many questions are being asked: how do we get to be as nimble as the consumer? Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Notes From Spark: Chuck Porter, CP+B

Notes From Spark: Chuck Porter, CP+B

chuck porterWhat do CP+B do that’s different? We embraced Account Planning very early on but we also realized that “There is no learning without emotion”. Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments
Notes From Spark: Alasdair Lloyd Jones of Ogilvy & Mather LA

Notes From Spark: Alasdair Lloyd Jones of Ogilvy & Mather LA

Alasdair Lloyd JonesInspiration: where does it come from? I would say 33% curiosity, 33% hard work, 33% collaboration/sharing ideas/building ideas, and… Continue reading

Add To Delicious Add To Digg Add To Stumble Upon | Comments

About Marktd

    Marktd aims to inspire an audience of creative minds in the marketing and advertising industries and beyond. It is published by PSFK. contact us.

Sponsored by PSFK

Advertise On Markd