July 13, 2006
Advertising On Social Networks
An article in Business Week takes a detailed look at the pros and cons of sponsoring social networks like Facebook and MySpace. BW says:
Social-networking companies are also working to iron out potential conflicts between advertisers and the often freewheeling members who maintain home pages on their sites. The raucous nature of MySpace is key to the site’s appeal. But it runs the risk of putting off some advertisers that are sensitive about their brand… MySpace also gives advertisers a great deal of control over where their ads will appear. They can place ads on the main home page or on channel home pages, where little if any user-generated content is to be found. They also can place ads so that users see them only when they are logged onto their own home page. That means they won’t be exposed to an ad if they visit another member’s site, where they might view material they find objectionable.
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