July 18, 2006
Bix - User Generated Content Handler
Bix is a platform for creating contests online like American Idol. From singing contests, photo contests to video shootouts, the company will allow end-users to become their own producers and editors. In review Om Malik says:
“Speiser says the company was inspired by the growing popularity of contents such as American Idol, and Top Model. Here is how it works - I create a contest inviting participants to submit their photographs of San Francisco. The community can then vote and pick their favorites. The photo submission with most votes bubbles up to the top. You can also have a head-to-head competition between various photos as well. You can do the same for picking say the top videoblogger or what not. Basically Bix is using community to do the editing and selection - off loading all the cost of creating and managing content.”
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