July 17, 2006

Phone Stores - Taking Cues From Apple

by Guy Brighton

GigaOM looks at the trend for phone manufacturers to take inspiration from the Apple Stores in order to create better retail experiences:

It looks like a growing trend for mobile manufacturers–traditionally the brand behind the well-branded carriers–to open outlets to market new designs and give tutorials on increasingly complex phones.

GigaOM : » Cell Phone Stores, They’re No Apple

Article categories: Retail

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