July 10, 2006
Product Design: Limited Edition Candy
The Consumed column of the New York Times looks at the successful use of ‘limited edition’ runs by confectionary makers:
Many big-brand candies in prominently labeled “limited edition” variations have been huge hits with consumers (so much so that there is now perhaps too much rarity on the candy aisle). Hershey’s cherry cordial Kisses, for example, won a rave review on a Web site called Candy Addict, whose owner, Brian Pipa, later started an online petition begging the company to make the variety a permanent part of the Kiss portfolio; as of June, he had 2,098 signatures.
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