July 14, 2006
Why Pay Attention to Social Media? Because Companies Have No Choice
On her blog What’s Next, BL Ochman gives a lot of thought about why brands should get involved with social online media. Here are her quick suggestions on how can companies participate in social media without giving up total control:
- When customers complain, it’s usually because something needs to be changed. Make the changes, over-deliver on improvements. Thank your customers for caring.
- When customers like a product enough to make their own commercials about it, a smart company will link to those commercials.
- Don’t fight em, join em, partner with a social media outlet.
Why Pay Attention to Social Media? Because Companies Have No Choice
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