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2006 August | Marktd
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August 31, 2006

Bigger Audience, Less Cash

by Henry Lambert in Online Marketing

The internet is one of man’s greatest inventions with nearly 10million homes in Britain alone connected to it via a broadband connection, it will surely surpass TV as the main focus of our entertainment focus.

However, when it comes to pulling in the cash it deserves from advertisers the web is still something of a lightweight. Online now commands 8.5% of UK marketing budgets (£1.3bn) up from 1.4% in 2001 (£200m). Despite its rapid rise, the web will overtake newspapers advertising revenue share this year, the internet receives relatively little ad cash relative to the amount of attention it recieves from consumers. The European Interactive Advertising Association reckons that Brits spend 20% of their leisure time online, nearly double it’s share of marketing budget.

If ever there was a clarion call for agencies to think up a more engaging way of interacting with consumers, to create a killer online advertising application then this is it. Banners clearly don’t cut it and given the richness of the online world there must be something better? There’s an extra 100% of budget up for grabs!

Guardian Article

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Downloading YouTube Clips

by Henry Lambert in Creative Thinking


Up until now it’s been impossible to use that brilliant YouTube clip you’ve had your eye on in one of YourPresentations. Well now thanks to Video Downloader you can record the streamed video used by YouTube and Google Video. Here’s W+K’s brilliant remix of the Honda Impossible Dream ad for England’s doomed World Cup campaign. Ah what might have been.

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August 30, 2006

Kapitaal

by Henry Lambert in Creative Thinking

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Studio Smack, a Dutch collective of artists have produced an animated movie to show what the world looks like when it is reduced to just corporate logos, information graphics and graffiti.

A pretty bleak world is created which empahsises just how much information and direction we are given every day. There are literally hundreds of messages in every scene and it is hard to keep track of all the logos.

Watch it here.

Via Air Design

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10 Best Presentations

by Henry Lambert in Creative Thinking

The nature of the creative industries mean that there are lots of presentations to be made. And when you make a presentation, the chances are it is going to be something you’re pretty proud of and going to want to be approved. KnowHR have created a list of the ten best presentations ever made and it includes the likes of Steve Jobs, Malcolm Gladwell and Dr Martin Luther King. You can check it out here.

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Video Killed…

by Henry Lambert in Media Planning & Strategy

We’re constantly being told that there is a huge array of content on the web, that the consumer will be taking over. And yet if you look on YouTube, Google Video or Revver you’ll be surprised at the lack of genuinely original consumer content up there. Today I had a look for some content that wasn’t derived from another brands work, was not created by media professionals and wasn’t likely to get the creators sued. Yes there were a handful of examples, but the majority if work that fitted into the above categories was straight from You’ve Been Framed.

Thankfully Video Sift has come to the rescue. This does all the hard work of looking through the dross, the accidents and the Google Idols. It aggegates Google Video, Revver and YouTube and ranks the very best videos.

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An Interview with Richard Huntingdon

by Henry Lambert in Creative Thinking

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Once again Paul Colman has done the world of advertising a huge favour. Continuing in a long line of interviews with leading planning lights such as John Grant and Russell Davies, Paul has interviewed Richard Huntingdon, Planning Director of United London. Paul’s podcast can be found here.

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August 29, 2006

Cashing in on User-Generated Content: Interview with Andy Bell of BloomBox

by Guy Brighton in Creative Thinking, Online Marketing

Andy_bell_1A new web application called BloomBox is helping producers and broadcasters collect and manage user-generated content – minus all the technical hassle. Imagine a weird looking bastard son of MySpace and Big Brother. We caught up with Andy Bell, one of founders of BloomBox, and asked him to explain what exactly it is BloomBox does and how user-generated content is being incorporated into business.

Read the rest of this entry »

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Logic & Emotion

by Henry Lambert in Brand Experience

person_2.gif
David Armano, Creative Director of Digitas, has a beautifully simple post on his blog that will inspire and remind us why we all went into the marketing industry in the first place:

“I am creatively agnostic. It’s not about me. It’s about attracting consumers, engaging customers and meeting user’s needs. It’s about people.”

“I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.”

“I believe in big ideas + big execution. My philosophies don’t mean a thing if I can’t execute against them. It’s about the end result.”

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August 28, 2006

Live Music & Brands

by Guy Brighton in Branding, Music, Youth Marketing

There’s an interesting article in the Guardian that suggests that while the music industry can’t compete with recorded content, live music is blossoming  in venues and a myriad of new festivals. On the other hand, brands trying to sponsor festivals are pushing fees up and making the whole thing feel a little too corporate:

"This year too many people have tried to put on festivals; they’ve seen how successful it can be," says Steve Lamacq, Radio 1 DJ. "The problem is, brands at the moment need a good headliner to make their event worthwhile, so bands are in a position to ask more than before. There is a younger audience coming through the live music scene who want the biggest bands they can see, but to do that you need a bigger brand to sponsor the event, and the bigger it gets, the more money bands can demand. How economical that is going to be if prices keep spiralling I don’t know."

…Sponsors are moving into a growing market. While recorded music struggles to compete with rapidly evolving technology and industry veterans lament the death of the single, live music is healthy. A paper titled Rockonomics, by Princeton economist Alan Krueger and graduate student Marie Connolly, found that only four of the top 35 earners in pop music make more money from recordings than live appearances.

…For diehard music fans, the increasing corporate presence in live music has sparked fears that bands themselves are becoming branded. "It can go to extremes when you are bombarded from every side," says Tom Fawcett, long-time live music promoter and editor of Artrocker music magazine. "I think it gets dangerous when a live event starts to get taken over by its sponsor, when the ads become bigger than the gig."

How the summer rock festivals became one big branded beer tent

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