Product Packaging: Customization Gone Bland: Heinz Labels

Inspiration: Firecracker Labels
The Underappreciated Art Of Firecracker Labels is a site dedicated to old Firecracker labels. Some labels are now being traded on eBay for over $100. Many are refle...

Heinz Salad Cream
Some more lovely Heinz creative from McCann Erickson London. More here. ...

Product & Packaging Inspiration: adicolor W1
A new limited edition set of sneakers from adidas lets you paint the colors of your choice on the 1983 style sneakers. The shoes come with customization tools: a se...

Best Practices for Successful Eco-Labeling
Matt Heinz says that green labeling doesn't need to be a high-risk, high-reward endeavor. If you have a good story to tell it’s almost all upside for your brand. ...

Packaging Ideas: The Condiment Packet Museum
The Condiment Packaging Museum offers inspiration from the packaging of an often overlooked product category. Pretty amazing. The ...

Product Packaging As Online Marketing: Unboxing
Reveries reports on a growing web-trend of people video-ing the unpacking of new consumer goods, especially video games and computers. Reveries says: So popular ar...