October 3, 2006

Blog Stats

by Henry Lambert

Ok, we know the future is Web 2.0 and social media but it’s pretty hard to persuade your boss or a client who’s not even heard of YouTube that creating an online campaign based on blogs and other social media that it’s a good idea.

Thankfully Universal McCann have produced some research that gives a good insight into the shape of the blog audience in the UK. Looking at UK adults McCann found that:

- 5% run their own blog
- 2% write for other blogs
- 8% leave comments
- 23% only read
- 34% have heard of them but not visited
- 28% have never heard of blogs

These stats will no doubt be changing rapidly, but they give a good snapshot of the UK online market.

Article categories: Online Marketing

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | |

Subscribe

About Marktd

    Marktd aims to inspire an audience of creative minds in the marketing and advertising industries and beyond. It is published by PSFK. contact us.

Sponsored by PSFK

Advertise On Marktd

Hosting Provider

Sponsored Links