October 19, 2006

Dedstination Branding

Ever since the ‘I love NY’ slogan was launched other cities across the US and also the world have been trying to get in on the slogan bandwagon.

Igor International have done a survey of US cities attempts to rebrand themselves:
Texas: It’s Like a Whole Other Country
Las Vegas: What Happens in Vegas Stays in Vegas
Kentucky: Unbridled Spirit
Wichita: We Got the Goods
Ohio: Build Your Business. Love your Life
Kansas: As Big As You Think
Baltimore: Get In On It
Utah: Life Elevated
Washington State: SayWA
Wisconsin: Like No Place On Earth
Maryland: More Than You Can Imagine
Colorado: Enter A Higher State
San Francisco: S.F. Boogie Down (now a viral campaign )

Article categories: Branding