Leo Burnett in Second Life

Second Life, a 3D world where people (avatars) can interact and transact and with a population of 740,000 residents has been attracting massive media attentiion of late. One of the reasons for this has been the proliferation of brands that have launched products there. American Apparel have created a virtual shop, Toyota have released the Scion and Starwood Hotels have built their concept hotel, Aloft there.

Well now the ad agencies are getting in on it. Leo Burnett have created Leo Ideas Hub, a virtual creative department within Second Life. The Ideas Hub will allow creatives from all over the Leo Burnett network to come together and collaborate on work within the virtual world.

Jim Thornton, the executive creative director at Burnett, said:

“The major benefit to us is that it brings together a global creative community in a way that we can’t do in the real world. We can flex the muscle and potential of what is a massive creative community.

“The hub is then free to grow and develop into whatever. I don’t know what it’s going to become. We will judge commercial opportunities on their merit when they appear.”

Via BrandRepublic