October 5, 2006
Urban Spam: Capital Radio Hits The Streets
Sometimes, you’re just glad you don’t live in a city where you have to be hit with this type of crap:
GCap Media’s flagship London station Capital Radio has revealed it will dispatch a team armed with lipsticks and thousands of innuendo-laden, hand-written notes across the city next week in its first advertising campaign in 18 months.
The campaign launching on Monday is based round the slogan “Who’s doing who?”, with posters, scribbled notes, web adverts and faxes to London firms asking questions like “Is Christina doing Robbie?”
Because we want to know…. Campaign devised by Dialogue DLKW, Rocket and PHD.
MediaGuardian.co.uk : Capital Radio launches first ad campaign for 18 months
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