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2006 November | Marktd
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November 30, 2006

Events IF! Loves - From The Purple List

by Piers Fawkes in Creative Thinking

Some of the great events found on our events listing site The Purple List:

Art Basel Miami Beach
Dec 07 Miami : International art show

Nordic Exceptional Trendshop 2006
Dec 01 Copenhagen : Trends conference & exhibition

Kindred
Dec 06 Miami : The complicated relationship of twins

Stoked
Dec 05 NYC : Book launch party and signing

Adnostic Coffee Morning
Dec 08 LA : Coffee and conversation

Scion’s INSTALLATION 3
Dec 07 Miami : Sculptures of the Scion tC & Parade

Volume
Nov 24 London : A sculpture of light and sound

Make Magazine Issue #8 Launch Party
Dec 02 LA : Design discussion and drinks

Likemind Coffee Morning
Dec 01 Seatle : Coffee and conversation

Likemind Coffee Morning
Dec 01 San Francisco : Coffee and conversation

Likemind Coffee Morning
Dec 01 NYC : Coffee and conversation

Ron Mueck Exhibition
Nov 03 NYC : Giant people sculptures

Ypulse San Diego Teen Media Mashup
Dec 05 San Diego : What youth brands can learn from the action sports world

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Varoom Magazine

by Industrial Brand in Creative Thinking

Varoom01
A new magazine devoted to exploring the world of illustration and image-making called Varoom has just been released. The magazine is published three times a year and provides illustrators, writers, and commentators a platform from which to take a critical look at trends and developments in the illustrated image.

In each issue, writers from a variety of backgrounds discuss contemporary illustration in its wider context and examine it from different, even contentious, perspectives. In addition, noted illustrators are invited to contribute a visual assay on any subject they choose.

Varoom features interviews with leading illustrators and image-makers, and plots new developments as well as looking back at schools and figures from the past.

Varoom

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Burger King Launches X Box Games

by Piers Fawkes in Branding, Food & Drink, Gaming, Youth Marketing

23126Fast fooders Burger king have launched three BK branded games for the XBox and XBox 360 consoles for $3.99 with the purchase of a Value Meal. The games are Pocketbike Racer - a racing game; Big Bumpin - with bumper cars; and Sneak King - where the player surprises other characters.The games will also feature other Burger King ad characters including Brooke Burke and the Subservient Chicken.

More over at: Burger King Launches Branded Games for XBox · MarketingVOX

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November 29, 2006

Customers’ Conversations

by Henry Lambert in Market Research

People that don’t work in marketing probably think that they have pretty brand free lives. They don’t talk about brand onions, or essence or what brands would look like if they were people. They also don’t study every TV ad they see or read all the copy on the ads on their way to work. However, a new research initiative from Arnold Worldwide is attempting to find out just how central brands really are, and in the one place they’ve so far been unable to measure; people’s conversations.

Read the rest of this entry »

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Christmas Mac Ads

by Henry Lambert in TV Advertising

It’s the run up to Christmas, and we all know what that means. New Apple ads. Continuing the “I’m a Mac and I’m a PC” series these latest executions are still fun.

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Sony Ericsson’s Experience

by Piers Fawkes in Brand Experience, Electronics, Retail

Sonyericsson1Brand Strategy report on a new concept store in London from telephone maker Sony Ericsson:

The retail space, following in the footsteps of other mobile players such as Nokia’s statement stores, enables consumers to touch and try Sony Ericsson products and learn more about new features and applications first-hand in a relaxed, fun environment.

Making use of elements such as the mood changing effects of coloured LED lighting, design by Checkland Kindleysides gives the store a sleek but friendly image. “We wanted the design to create a warm and exciting environment that channels emotion into little metal objects,” comments Salvatore D’angelo, Head of Global Retail at Sony Ericsson. “We aim to bring empathy to the consumer with things like lighting features that change colour, a quiet seating area with a cherry wood floor, well trained staff and the freedom to pick up and touch product.”

Sony Ericsson makes a statement with experience store « Brand Strategy Magazine Blog

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Aston Martin Offers Blogger Free Ride

by Piers Fawkes in Influencer Targeting, Public Relations

When Mike Stopforth wrote about the ride of his dreams, Aston Martin responded by giving him a free day’s drive. Mike says:

Justin Divaris, MD of Aston Martin SA, got in touch with me early the next week via email to thank me for my article (what!?) and offered me the opportunity to drive my dream car for a day. I quickly scanned the email again… “we will arrange for you to spend a day driving an Aston Martin!” Nope, wasn’t seeing things.

Mike Stopforth » Aston Martin Evangelism

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Advertising In RSS Feeds

by Piers Fawkes in Influencer Targeting, Online Marketing

Adotas reports that advertising on blog and other media’s RSS feeds is looking more attractive:

RSS feed management and advertising company FeedBurner has increased its customer base by 300% over the past six months, giving feed advertisers more than enough blog, news and website feeds to play with this holiday season.

FeedBurner services more than 28 million subscribers daily. Commercial blog networks like B5 Media, Federated Media and the Gawker Media network account for “only” six million of them, but still represent the company’s core competency. Other content providers include mainstream news sites, like Reuters, USA Today and Wired News, and independent blogs.

Adotas » FeedBurner Customer Base Grows 300%

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November 28, 2006

Marlboro Zippo Packaging

by Piers Fawkes in Packaging Design

1 Zippo Fags

OK, as ex-smokers we hate ciggies - but we couldn’t help taking a snap of this Zippo-inspired packaging from Marlboro.

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More Stories

Henry Jenkins Podcast

Henry Jenkins Podcast

DK has pulled off something of a coup and managed to persuade the author of Convergence Culture, and all round media guru, Henry Jenkins to be interviewed.

In the interview Henry talks about what he does… Continue reading

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Video Games and Collective Intelligence

Video Games and Collective Intelligence

We’ve written about the wisdom of crowds before on this site and it’s a concept that we find incredibly compelling. If you’re unfamiliar, it is essentially the concept that a large number of minds working… Continue reading

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Likemind NYC, OSL, SEA, SF

Likemind NYC, OSL, SEA, SF

The Likemind coffee mornings are spreading and the next caffeine fueled meet ups are this Friday at 8am in New York, San Francisco and Seattle. Oslo starts at 9am. Continue reading

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Viral Videos: The Top 10

Viral Videos: The Top 10

We think The Viral Factory just made the audience numbers up for some publicity, but it’s a interesting snapshot of modern culture: here’s a break down of the top 10 viral videos of all time that has been published in the UK Times… Continue reading

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The HughTrain In 418 Words

The HughTrain In 418 Words

As part of a series of 500 word manifestoes Hugh MacLeod is running on the site, Hugh was kind enough to condense his 4500 Hughtrain to 418 words. Continue reading

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Interestingness

Interestingness

In a beautifully put together video, Jeffre Jackson of the OIA talks about interestingness and why it’s important for a brand to be interesting. One of Jeffre’s reference points is Howard Gossage whom he cites… Continue reading

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Interview with Jonathan Ive

Interview with Jonathan Ive

The International Herald Tribune have managed to secure a rare interview with Apple’s design guru, Jonathan Ive. The man responsible for the iMac, iPod and Macbook talks about the way Apple has changed since he’s… Continue reading

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MSNBC 10 Marketing Trends for '07

MSNBC 10 Marketing Trends for ‘07

MSNBC posts a not too surprising list of trends including consumer segments, traditional and online marketing. Beyond the surprising inclusion that younger people favor the internet as a search tool(you think?) is that so many… Continue reading

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Thanks For Commenting

Thanks For Commenting

There’s something really ‘now’ about this post from Noah Brier on his blog. In it, he thanks all the commenters to his blog and provides a link to each of them. Continue reading

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Ask a Gay Man

Ask a Gay Man

William is a Gap employee, 23 years old and lives in Paducah, KY. He’s also currently, one of the most popular channels on YouTube and the most popular director. So how has this young… Continue reading

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IAB Conference Videos

IAB Conference Videos

If you missed the recent IAB conference, and I’m sure the majority of you that read this did, they’ve very kindly put all the keynote speeches up on the interweb.

With the likes of John Hegarty… Continue reading

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Pic: Junk Food Advertising - The Backlash Continues

Pic: Junk Food Advertising - The Backlash Continues

This article reacts to a report by UK watchdog Ofcom which suggests the ban of advertising of junk food (including sweets) to children and teenagers. Continue reading

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How To Work Better

How To Work Better

A sign behind a desk at the Tate Modern, London. Continue reading

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Faris & Transmedia Planning

Faris & Transmedia Planning

Something we’ve wanted to cover on IF! For a while is Transmedia planning. Faris at Naked and Jason at Leo Burnetts have put some really great thoughts down on their blogs, and we’re all the… Continue reading

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Musicovary

Musicovary

Josh Spear has pointed me in the direction of this excellent site. It’s basically a more interactive version of Pandora.

Instead of selecting an artist that you want to hear similar songs to, Musicovery allows you… Continue reading

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