November 23, 2006

Faris & Transmedia Planning

Something we’ve wanted to cover on IF! For a while is Transmedia planning. Faris at Naked and Jason at Leo Burnetts have put some really great thoughts down on their blogs, and we’re all the richer for it. You can read both of their thoughts on transmedia planning here and here.

Now Room116 have hooked up with Faris and picked his brain on exactly what this transmedia planning lark is all about:

“In this [transmedia] model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world. Consumers then pull different parts of the story together themselves.

“Since there would be more elements to the narrative than any single person could consume, people come together to share elements of the narrative - driving word of mouth and creating communities.”

Article categories: Creative Thinking